Marketing Coordinator, Integrated Enrollment Management
Marketing Coordinator, Integrated Enrollment Management
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Job Description
Department: Division of Enrollment Management
Classification: Public Relations & Mktg Spec 2
Job Category:Classified Staff
Job Type:Full-Time
Work Schedule:Full-time (1.0 FTE 40 hrs/wk)
Location: Fairfax VA
Workplace Type:Hybrid Eligible
Pay Band:03
Salary:Salary commensurate with education and experience
Criminal Background Check:Yes
About the Department:
In collaboration with the George Mason University community and as part of the Office of the Provost the Division for Enrollment Management optimizes student recruitment and retention by developing and implementing strategic enrollment plans overseeing the admissions process providing financial aid services and managing the Mason Student Services Centera centralized student services resource. The Divisions activities support the achievement of institutional enrollment goals by placing the student (and family) at the center of our work supporting a culture of transparency and leveraging data to inform decision-making.
The Integrated Enrollment Marketing (IEM) team is charged with the creation maintenance and execution of Enrollment Managements multichannel marketing and communication plans to support and enhance the recruitment admission and enrollment of new students to the university. IEM has direct oversight and responsibility for all enrollment-related undergraduate marketing efforts including both digital and print collateral and functions in an advisory capacity for graduate-level marketing.
About the Position:
The Marketing Coordinator Integrated Enrollment Management uses email social media print and digital marketing strategies to build a strong applicant pool for eventual enrollment.
Responsibilities:
Develops targeted email campaigns that reach the right audience segments and highlight the colleges unique selling points academic programs student life and career opportunities
- Crafts compelling email copy and designs visually appealing emails with strong calls to action that encourage recipients to learn more and apply;
- Builds edits and tests email templates in Salesforce Marketing Cloud and/or TargetX Email Builder;
- Analyzes email campaign performance to track open rates click-through rates and conversion rates to identify what resonates with potential students and refine future campaigns;
- Primary liaison to about 1/3 of targeted populations colleges and schools; and
- Primary liaison for about 1/3 of featured recruitment events.
Acts as a primary creator of clear persuasive and engaging written content that positions the college as a top choice for prospective students
- Crafts compelling and informative content that drives prospective students to inquire apply and enroll;
- Develops a strong consistent narrative voice that reflects the colleges unique identity and values;
- Creates high-quality written content across various mediums such as lead pieces website copy brochures mailers invitations and social media content;
- Conducts research on student demographics interests and competitor institutions to ensure content resonates with the target audience; and
- Remains current on higher education trends and best practices in recruitment marketing to inform content strategy.
Oversees the creation and execution of compelling organic video content designed to attract prospective students who align with the universitys target profile.
This role is responsible for driving engagement and encouraging applications by:
- Overseeing the strategic integration of storytelling techniques to forge emotional connections with viewers leaving a lasting impression of the university;
- Leading collaboration efforts with key stakeholders including admissions athletics housing and student life to ensure comprehensive footage capture and impactful interviews;
- Directing pre- and post-production workflows for all video content ensuring high-quality and timely delivery; and
- Staying abreast of current video marketing trends and guiding the implementation of diverse formats such as testimonials explainer videos and campus highlights to optimize outreach.
Creates and assists in the management of digital advertising for recruitment to leverage the power of online advertising to attract a qualified pool of prospective students
- Assists in the development of digital advertising campaigns across various platforms like search engines social media and display networks;
- Targets the right audience by utilizing demographics geographic and interest-based targeting options to reach students most likely to be interested in the university;
- Creates compelling ad copy and visuals that grab attention highlight the universitys strengths and encourage actions;
- Analyzes campaign performance using website analytics and ad platform data to track key metrics like impressions clicks and conversions. This data is used to refine targeting adjust messaging and improve future campaigns; and
- Remains current with the latest digital advertising trends and technologies such as programmatic advertising and retargeting to maximize campaign effectiveness.
Maintenance and management of project management resources
- Responsible for maintaining and optimizing their portion of the project management resources ensuring that they are accurate up-to-date and readily accessible for all project team members;
- Organizes and categorizes resources using a clear and consistent system;
- Regularly reviews and updates resources to reflect current project statuses; and
- Identifies opportunities to improve resource accessibility and user experience.
Required Qualifications:
- Bachelors degree in related fieldor the equivalent combination of education and experience;
- Experience in writing editing and creating content;
- Experience or interest in creating engaging video content (testimonials explainer videos campus tours);
- Excellent grammar spelling and punctuation skills;
- Excellent communication and interpersonal skills to liaise with different departments and stakeholders;
- Skill in the use of clear and consistent writing style that reflects the colleges brand identity;
- Strong organizational skills to manage project resources effectively;
- Ability to maintain and update project documents and materials for easy access by team members;
- Ability to craft compelling and informative written content in various formats (email copy website content brochures social media posts etc.); and
- An eye for detail and a commitment to accuracy.
Preferred Qualifications:
- Experience in an office teamwork environment;
- Experience with email marketing platforms like Salesforce Marketing Cloud or TargetX Email Builder;
- Experience with digital advertising platforms (search engines social media) for campaign creation targeting and analysis;
- Familiarity with content management systems (CMS); and
- Familiarity with basic photo and/or video editing techniques.
Instructions to Applicants:
For full consideration applicants must apply forMarketing Coordinator Integrated Enrollment at and submit the online application to include three professional references with contact information and provide a Resume for review.
Posting Open Date:August 22 2025
For Full Consideration Apply by: September 5 2025
Open Until Filled:Yes
Required Experience:
IC
Employment Type
Full-Time
