National Key Account Manager | Shoprite Checkers Group

Strategy

• Manage the implementation of Red Bulls commercial strategy at the key customers. 
• Develop mid to long term customer strategies in line with the overall national sales policy with a strong focus on innovation and long term sales drivers. 
• Implement price strategies in line with company mandate and establish the customer pricing accordingly. 
• Deliver a promotional plan that drives share and category growth and protects channel profitability and is aligned with the National grid. 

Analysis and Planning

• Analyse available data sources (e.g. Nielsen scanner and customer data) and derive customers growth opportunities. 
• Continuously plan sales forecast and prepare trade spend budget to hit profitability targets.
• Develop plans for annual business and effective promotion. 
• Produce excellent conceptual selling decks and establish Red Bull as the category leader.

Execution

• Conduct and lead yearly negotiation process at key customers within your portfolio spend time in understanding what is required to win in category.
• Agree with customers on Red Bulls Perfect Store concept/ VIP programs/ Profit Zone concept / Permanent Category Solutions. 
• Manage in trade partners for Merchandising and Execution within assigned portfolio.

Tracking

• Continuously track and adjust volume and profitability targets by using existing sales reports. (CPM2) BI
• Prepare and discuss success of executed plans (e.g. promotions) with customers and show Red Bulls contribution to customers business. 
• Use Insights and data to manage the execution ranging and distribution in store effectively.

Collaboration

• Continually research to understand customer needs better and respond with programmes (in line with the brand equity) that are mutually beneficial. 
• Develop effective partnerships for Red Bull to be regarded as key supplier and engine for profitable growth.
• Strive for Category Captaincy with key strategic retailers within the energy category.
• Build strong intercompany networks and establish a close cross-functional relationship with Field Sales Distribution team as well as Trade Marketing. Jointly develop winning customer category strategies and conceptual sells.

Forecasting

• Forecasting base volume based on base/promo/execution using PET to better understand off-take and what drives effective promotional uplift.
• Volume forecast critical for planning demand via DP driving overall business efficiencies 
• This is critical in planning pack mix and ultimately profitability mix.

Qualifications :

Managing and controlling budgets including investment and optimizing investment buckets.

A proven track record of 2-5 years professional experience in Key Account Management and/or Field Force Management ideally with FMCG/beverage background within the retail or impulse channels. 

Cross-functional experience in Trade Marketing/Consumer Marketing/Field Sales is a plus (not mandatory).

Excellent network of existing contacts and trade relationships.

Tactical planning / Strategic ability -- develop specific valuable innovative and commercially focused strategies but also grasp the bigger picture.

Commercial acumen -- strong understanding of sales processes and financial systems. Strategic and innovative commercial awareness. Ideally can work with SAP/BI to plan and track sales results.

Analytical skills -- strong planning and negotiation skills with a sound understanding of financial bottom line implications of sales and marketing decisions. Able to analyse sales and customer data take the best conclusion develop initiatives with the highest value for the shopper customer and Red Bull.

Negotiation experience -- successful front line retail negotiation experience and problem-solving skills.

Proven track record of successfully implementing a national price increase. 

Presentation skills -- demonstrate great presentation skills that provide highly relevant and commercially viable strategies/processes in a clear concise and empowering way.

Additional Information :

This job description is not exhaustive of the potential duties that the successful applicant will be required to perform and is provided solely to assist potential job applicants in determining their suitability for the role and to apply for the job. It is not an offer of employment and Red Bull is under no obligation to hire an applicant who submits an application. 

Remote Work :

No

Employment Type :

Full-time