Marketing Automation Specialist (CRM & Campaign Optimization)
Marketing Automation Specialist (CRM & Campaign Optimization)
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Salary Not Disclosed
1 Vacancy
Job Description
Develop end-to-end marketing automation workflows (lead scoring segmentation personalization)
Optimize CRM integrations (Marketo) to align sales/marketing pipelines
Execute high-impact email marketing campaigns with A/B testing and performance analytics
Analyze campaign performance (Google Analytics Tableau) to refine conversion rates and ROI
Ensure compliance with global regulations (GDPR POPIA) across digital initiatives
Pilot emerging marketing tech to enhance automation scalability.
Skills & Experience (Not negotiable):
3 years in marketing automation digital marketing or CRM management
Expertise in platforms like Marketo HubSpot or Salesforce Pardot
Proven skill in email marketing lead nurturing and customer journey mapping
Proficiency with analytics tools (Google Analytics Tableau Adobe Analytics)
Strong A/B testing and conversion rate optimization (CRO) background
Analytical mindset detail-oriented and adept at cross-functional collaboration
Contact JADE GELDENHUYS on quoting the Ref: CTD000136.
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Required Experience:
Unclear Seniority
Employment Type
Full-Time
