Senior Campaign Manager - Performance Marketing
Senior Campaign Manager - Performance Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
An exciting opportunity has opened at CloudSmiths for a data-driven Senior Campaign Manager to take the lead on all performance marketing initiatives for a dynamic fast-growing online gaming client.
Your primary mission will be to drive substantial user acquisition and maximize ROI by developing executing and optimizing sophisticated paid media campaigns.
We are looking for a professional with demonstrated mastery of platforms such as Google Ads Meta TikTok and the Google Marketing Platform (DV360 CM360) skilled in structuring high-impact campaigns managing creative trafficking and applying relentless performance analysis.
Key Responsibilities:
- Plan execute and optimize performance marketing campaigns across Google Ads Paid Social and Programmatic (Google Marketing Platform) to drive high-quality traffic and conversions.
- Develop and implement campaign structures audience targeting and bidding strategies to maximize efficiency and scalability.
- Traffic and test creatives (static video playables) while ensuring compliance with platform and regulatory guidelines.
- Conduct A/B testing landing page optimization and funnel analysis to improve conversion rates.
- Monitor budgets pacing and performance metrics (CPA ROAS LTV) to ensure KPIs are met.
- Provide detailed reporting and actionable insights to stakeholders identifying trends and opportunities for growth.
- Stay updated on industry trends platform updates and competitor strategies to maintain a competitive edge.
- Collaborate with internal teams (creative data product) to align marketing efforts with business goals.
Requirements:
- 5 years of hands-on experience in performance marketing preferably in online gaming casino or high-consideration B2C verticals.
- Deep expertise in Google Ads (Search PMax Display) Meta Ads Manager TikTok Ads and Google Marketing Platform (DV360 CM360).
- Strong analytical skills with proficiency in Google Analytics Looker Studio and Excel/Sheets.
- Experience in trafficking creatives in CM360
- Strong knowledge on compliance with advertising policies for iGaming
- Ability to manage large budgets ($100K/month) and optimize for profitability at scale.
- Strong communication and stakeholder management skills.
Nice to Have:
- Experience in affiliate marketing or influencer partnerships.
- Knowledge of CRM and retention marketing strategies.
- Familiarity with iGaming compliance and regulations.
Why Join CloudSmiths
At CloudSmiths we are building a team of the industrys best and brightest. We believe that our success is driven by the talent and passion of our people. When you join our team youre not just taking a new job; you are advancing your career.
Required Experience:
Senior IC
Employment Type
Contract
