Senior Director or VP of Marketing - B2B Experience

Were seeking a hands-on Senior Director or VP of Marketing who thrives at the intersection of strategy and execution. This role requires a marketing leader who can think strategically about brand positioning and market opportunities while rolling up their sleeves to execute campaigns build systems and drive measurable growth. Youll be responsible for marketing both the VC brand and its growing portfolio of venture companies.

This is not a purely strategic role - we need someone who can develop the strategy AND execute it building marketing operations from the ground up while scaling our brand presence in the competitive venture/AI landscape.

Hands-On Marketing Operations

• Execute multi-channel campaigns including digital advertising content marketing and account-based marketing. The preference is mostly organic content and there wont be additional resources provided outside of what is already in-house to help execute on this
• Develop and maintain marketing processes templates and playbooks for portfolio companies. Were looking for execution now and scaling later
• Build and manage marketing tech stack automation and attribution systems (long-term need) 

Qualifications :

Core Experience Requirements

• 8 years of B2B marketing experience with significant time in tech SaaS AI or venture capital environments
• Proven track record in venture capital startup or high-growth technology marketing - this is essential
• Hands-on execution experience - must be comfortable personally managing campaigns tools and tactical implementation
• SMB market expertise - deep understanding of small and medium business marketing challenges and opportunities

Strategic & Execution Skills

• Experience building marketing organizations and processes from early stages
• Strong background in digital marketing marketing automation and content marketing 
• Demonstrated ability to develop messaging and positioning for complex B2B technology solutions
• Track record of successful multi-brand or portfolio marketing management

Technical & Analytical Capabilities

• Proficiency with marketing technology stack (HubSpot Salesforce Google Analytics LinkedIn etc.)
• Strong analytical skills with experience in marketing attribution and ROI measurement
• Comfort with AI/ML marketing tools and emerging marketing technologies
• Basic understanding of product marketing and go-to-market strategy

Leadership & Communication

• Exceptional written and verbal communication skills
• Experience mentoring teams and providing strategic guidance to founders
• Ability to present marketing strategies and results to executive leadership and investors
• Strong project management and cross-functional collaboration skills

Highly Preferred Qualifications

• Previous experience at venture capital firms accelerators or venture studios
• Experience with investor relations and fundraising marketing support
• Track record of successful startup marketing exits or high-growth scale-ups
• Network within the venture capital and startup ecosystem

What Were NOT Looking For

• Pure strategists who prefer not to execute hands-on work
• Marketing leaders who primarily delegate rather than personally managing campaigns and tools
• Candidates without direct B2B tech or venture experience
• Those looking for a traditional corporate marketing role with established processes and large teams

Additional Information :

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race color religion age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status marital status or any other status protected under federal state or local law.

Remote Work :

Yes

Employment Type :

Contract