Performance Marketing Director (Remote)
Performance Marketing Director (Remote)
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1 Vacancy
Job Description
We are currently seeking an outstanding Performance Marketing Director with deep expertise in both ecommerce and channel marketing strategy to support our rapidly growing digital business. In this role you will own all key revenue-driving digital marketing channels including paid search paid social email SMS and push notifications. You will also lead the development and execution of our digital contact strategy with a focus on driving KPI improvements across channels and managing the paid advertising budget effectively. The ideal candidate will have a proven track record of successfully leading managing and executing digital performance marketing campaigns as well as implementing a unified omnichannel contact strategy. A passion for data analysis is essentialits your love language.
This position is remote but candidates must be available to operate primarily during PST hours.
A day on the job looks like this:
- Lead digital performance marketing campaigns and initiatives as well as the overall performance channel road map to drive KPI improvement at both the channel level and across the broader digital businessdelivering a cohesive high-performing digital experience
- Partner closely with the performance marketing team to develop and implement a unified digital contact strategy
- Collaborate with external agencies to drive efficiencies while balancing revenue and customer acquisition goals and manage the paid advertising budget effectively
- Work with agencies and internal teams to identify test and deliver prioritized opportunities for revenue expansion and conversion improvement; support key business initiatives with new paid campaigns and optimized creative assets
- Analyze performance across channel marketing campaigns path-to-purchase journeys browsing and intent patterns and the full digital customer experience to uncover quick wins personalization enhancements and long-term improvements to drive conversion and customer acquisitionboth in-channel and on-site/in-app
- Drive innovation through insightsleveraging customer feedback and research data analysis user testing emerging technologies and market trends
- Develop performance marketing strategies by understanding key business objectives; diagnosing and mapping requirements; articulating risks and barriers; recommending project approaches; and preparing time and cost estimates
- Communicate direction priorities and data-supported performance marketing solutions objectives and KPIs to internal teams cross-functional stakeholders and the executive teamfostering collaboration and accountability across teams in a fast-paced environment
Qualifications :
Got the skills and experience Heres what were looking for:
- Bachelors degree
- 1015 years of experience in digital performance marketing within an ecommerce environment ideally in B2C retail
- 5 years of experience successfully leading digital performance marketing teams in B2C commerce
- Proven success in leading managing and executing digital performance marketing channel campaigns along with implementing a unified omnichannel contact strategy
- Demonstrated experience optimizing the full path to purchaseon-site and in-appto drive strong business results
- Deep expertise in managing and forecasting digital advertising budgets
- Experience overseeing resources for complex and multichannel projects
- Exceptional digital analysis skills with strong proficiency in online data analytics customer journey mapping and testing tools
- A good design eye and creative sensibility
- Strong right brain/left brain balance with excellent problem-solving and decision-making skills
- High attention to detail strong organizational skills and the ability to manage multiple projects and priorities simultaneously
- Outstanding written and verbal communication skills with the ability to persuade inspire and motivate others
- Comfort operating in a fast-paced rapidly evolving environment with shifting priorities
Additional Information :
And heres our end of the bargain!
At Lakeshore we pay local market wages for employees that reside within Los Angeles and Orange Counties. For employees residing outside of Los Angeles and Orange Counties pay is based on national market.
For this position new employees joining Lakeshore are typically brought into the organization at a salary rate between $123000-$165000 depending on relevant experience & skillset.
This range is indicative of projected hiring range. The annual base compensation will take into account each candidates relevant experience location and skillset.
- Bonus eligible
- Paid leave for new parents to support work/life balance and family bonding
- Excellent medical/dental and vision coverageEPO PPO and HSA
- 401(k) retirement plan with company contribution (because you will retire someday)
- Flexible benefitschoose what you like ignore the rest
- On-site preschool for our employees children
- On-site employee gym for all levels/fitness needs
- Generous employee discount
- Casual dressand we really mean it
At Lakeshore we know our diversity makes us stronger and when everyone feels included and valued we all win. We strive to embrace our differences and create an intentionally diverse and inclusive community that is representative of the teachers families and children we serve.
We know we couldnt do the extraordinary things were doing without the people on our team. Thanks to the passion and enthusiasm of this spectacular group Lakeshore is more than a great place to workits a great experience to be part of. Day in and day out we give everything weve got to create products that instill a sense of wonder and foster a true love of learning. To help maintain this high bar for success were constantly on the lookout for people to join us. So if youre a down-to-earth professional who shares our desire for making a difference wed love to hear from you.
To learn more about Lakeshore visit Employment Opportunity Policy
People are selected to become members of the Lakeshore family based on skill merit and mind-boggling talentnot based on race color creed sexual orientation gender or gender identity marital status domestic partnership status military status religion age national origin ancestry alienage AIDS or AIDS-related complex status genetic information predisposition or carrier status status as a victim of domestic violence physical or mental disability or any other characteristic protected by applicable law. If things arent equal we all lose.
To learn about how we collect and use Applicant information please visit our Employee/Applicant Privacy Policy.
Lakeshore is an E-Verify employer. We use E-Verify to confirm the employment eligibility of all newly hired employees.
Please see the E-Verify Participation Poster and Know Your Rights Poster in English and Spanish for more information. INDRLL1
Remote Work :
Yes
Employment Type :
Full-time
Employment Type
Remote
Company Industry
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
