SEO and AIO Manager
SEO and AIO Manager
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Salary Not Disclosed
1 Vacancy
Job Description
Position Summary
The SEO & AIO Manager leads our Aspen One organic growth strategy with a strong emphasis on AI-powered initiatives. This role is ideal for someone who thrives at the intersection of search engine optimization content strategy and emerging technologies. This position play a key role in shaping how we leverage AI to scale content optimize performance and stay ahead in a rapidly evolving digital landscape for Aspen Snowmass Aspen Collection The Little Nell and Limelight Hotels. This position reports to the Director of Performance & Digital Marketing.
The budgeted salary range for this position is $65000 to $80000. Actual pay will be dependent on budget and experience; all our salaried roles are eligible for bonus.
Job Posting Deadline
Applications for this position will be accepted until October 1 2025.
Essential Job Functions
- Develop and execute comprehensive SEO strategies for each Aspen One brand website tailored to the hospitality travel and retail e-commerce industries.
- Develop and manage quarterly SEO roadmaps per brand in coordination with e-commerce team and content strategies and initiatives.
- Integrate AI-driven tools and methodologies into SEO workflows to enhance content creation keyword research and performance analysis.
- Collaborate with content business unit product and e-commerce teams to implement on-page and technical SEO best practices in alignment with marketing and business goals and seasonality.
- Conduct comprehensive keyword research to identify high-potential nonbranded search terms relevant to our target audience and business objectives; analyze search volume competition and user intent to prioritize opportunities
- Utilize data to identify SEO content opportunities and inform SEO-related content projects that support marketing and business goals; collaborate with content business unit and e-commerce teams to implement
- Analyze SEO performance using tools like Google Search Console GA4 SEMrush Ahrefs and AI analytics platforms.
- Track analyze and report on key SEO metrics including organic traffic keyword rankings engagement and conversions.
- Create and manage SEO reporting dashboards and present insights to stakeholders monthly.
- Identify and test new AI tools (e.g. for keyword clustering content briefs SERP analysis) to improve efficiency and results.
- Lead AI-assisted content generation optimization and experimentation initiatives; integrate LLM optimization into our SEO content strategies
- Assist with implementing site updates including content and schema as needed.
- Other duties as assigned
Qualifications :
Education & Experience Requirements
- Bachelors Degree in Marketing or related required
- 35 years of hands-on SEO experience preferably in hospitality travel or retail e-commerce.
Knowledge Skills & Abilities
- Strong understanding of technical SEO content strategy and link-building fundamentals
- Deep understanding of traditional keyword research methodologies search engine algorithms and ranking factors as well as a compelling interest in how we can learn and manipulate the algorithms and evaluative metrics used by LLMs
- Experience with AI tools in SEO (e.g. Surfer SEO Clearscope Jasper ChatGPT etc.)
- Proficiency in SEO platforms (e.g. Google Search Console Screaming Frog Ahrefs SEMrush)
- Familiarity with HTML CSS and CMS platforms (e.g. Shopify Sitecore WordPress Webflow)
- Maintain a strong understanding of technical SEO best practices and collaborate with relevant teams to address any technical issues that may impact organic performance
- Ability to provide clear and actionable SEO guidance to content creators (internal and external) to ensure all content is optimized for target keywords on-page SEO elements (title tags meta descriptions headings etc.) user experience and accessibility
- Ability to keep abreast of the latest SEO trends algorithm updates tools innovations and best practices; monitor competitors for any industry specific opportunities.
- Analytical mindset with experience in data visualization and reporting
- Excellent communication and project management skills
- Excellent leadership capabilities including the ability to develop
Additional Information :
Work Environment & Physical Demands
- Ability to stand type and sit at desk/computer for most of the work shift executing repetitive movement
- No adverse or hazardous condition
- Not required but preferred to be able to occasionally lift push or pull 25 lbs. individually or with
Job Benefits
This position is categorized as a regular full-time position eligible for the following benefits:
Enrollment dates differ across the various programs.
Health Dental and Vision Insurance Programs
Flexible Spending Account Programs
Life Insurance Programs
Paid Time Off Programs
Paid Leave Programs
401(k) Savings Plan
Employee Ski Pass and Dependent Ski Passes
Other company perks
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. By accepting a position with Aspen One Aspen Snowmass Aspen Ventures or Aspen Hospitality you acknowledge that you are able to perform the essential functions of the job with or without reasonable accommodation. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. To request accommodation during the application and interviewing process please contact Human Resources at .
This job description is designed to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive list of all duties responsibilities and qualifications required of employees assigned to this job. Duties and responsibilities may change at any time with or without notice.
Aspen One is an equal opportunity employer (Minority/Female/Disabled/Veteran). At Aspen One inclusion equity and diversity are fundamental to fulfilling our vision of building a better workplace and better world. From our hiring practices through the entire employee experience we embrace and celebrate the unique experiences perspectives and cultural backgrounds that each employee brings to the workplace. We encourage diverse points of view which allows us to develop innovative solutions to the ever-evolving world of work. Aspen One strives to foster an environment where our employees feel respected valued and empowered and our team members are at the forefront of helping us promote and sustain an inclusive workplace that works for all.
For an overview of Aspen One Companys benefits and other compensation visit One participates in E-Verify.
E-Verify & Right to Work Poster
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
