Asia Influencer Manager
Asia Influencer Manager
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Job Description
We are looking for our first Asia-focused Influencer Manager to join our Strategic Partnerships team. This is a new regional role for a driven and ambitious individual ready to turbocharge our influencer marketing efforts and expand into high-opportunity markets.
You will be a social media expert who thrives on a challenge owning the full strategy and execution for an exciting growth vertical. Your mission will be to identify test and scale influencer partnerships across a vast and diverse region driving tangible results by connecting Wise with new audiences.
Youll be responsible for end-to-end influencer partnerships from crafting a localised strategy and negotiating commercial deals to managing campaigns and serving as a local product expert. This will require close collaboration with regional managers and internal marketing teams (e.g. PR Organic Social Paid Social) leveraging influencer talent and content to support wider campaigns and maximise our reach.
Influencer Management & New Deals:
Develop and manage regional influencer campaigns including campaign strategy sourcing influencers negotiating rates managing contracts reporting and forecasting
Work with regional leads to explore and justify other influencer channels for growth
Develop and execute comprehensive influencer marketing campaigns that align with Wises Asia growth objectives and target audience (using our influencer tool)
Strategy and Execution:
Design and implement influencer marketing strategies to double down on growth and drive new customers
Collaborate with other teams in marketing to create compelling content with a wider use case
Create new and improved investment frameworks for the region
Become a regional product specialist within the team
Create new strategic growth opportunities for the region via influencers and advocacy for e.g. events activations and ambassador programs
Regional Management:
Oversee regional influencer marketing activities to ensure alignment with the global strategy
Manage regional influencer roles and coordinate efforts to maximise local impact
Performance Tracking and Reporting:
Provide regular reporting and analysis at a regional level on campaign outcomes and KPIs and use this to inform future strategy
Program Operations
Understand and implement the operational side of influencer deals including payments compliance tool management and forecasting
Qualifications :
A bit about you
Youre located and legally authorised to work in Singapore and do not require visa sponsorship.
Extensive experience in influencer marketing with a proven track record building and scaling influencer programs to drive customer growth
Experience working with or within influencer management agencies
Experience in setting up many different types and sizes of commercial deals
Regional expertise and demonstrable knowledge of the social media landscape key channels and influencer communities within Asia
Experience monetising social media followers
Enthusiastic creative team player with a genuine love for all things content related
A self-starter who can work autonomously managing projects end-to-end including budget timelines and deliverables
Strong analytical skills with ability to identify performance trends and opportunities with examples of measurement across influencer campaigns
Experience working with junior team members to mentor and scale projects
Ability to influence and collaborate cross-functionally is key
Nice-to-have
Experience managing influencers/talent/ambassadors in the financial technology industry
Understanding of affiliate programs
Additional Language proficiencies - Chinese & English (fluent). Japanese (good to have)
Experience working on diverse content types beyond just sponsored posts
Additional Information :
Salary Range: SGD 6400 - SGD 8900 RSUs
Office: Singapore
For everyone everywhere. Were people building money without borders without judgement or prejudice too. We believe teams are strongest when they are diverse equitable and inclusive.
Were proud to have a truly international team and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected empowered to contribute towards our mission and able to progress in their careers.
If you want to find out more about what its like to work at Wise visit .
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Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
