SEO Senior Specialist
SEO Senior Specialist
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Job Description
This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center- Cadillac Tower three times per week at minimum. This job may be eligible for relocation benefits.
We are seeking a highly motivated and analytical SEO Senior Specialist with a minimum of 3 years of hands-on experience to join our in-house SEO team at General Motors. This role will be integral to optimizing our diverse portfolio of digital properties focusing primarily on technical SEO performance analysis and strategic implementation. You will work closely with internal teams across media site analytics and performance additionally you should be proactive individual who can independently identify opportunities collaborate with cross-functional teams and drive measurable organic growth.
Key Responsibilities:
- Technical SEO Audits & Implementation:
- Ability to conduct comprehensive technical SEO audits of GMs websites identifying issues related to crawlability indexability site speed mobile usability structured data and international SEO.
- Work closely with development and engineering teams to prioritize and implement technical SEO recommendations (e.g. HTML CSS JavaScript optimization XML sitemaps canonicalization hreflang).
- Monitor and troubleshoot technical SEO issues including server errors broken links and rendering problems.
- Performance Analysis & Reporting:
- Track analyze and report on key SEO performance metrics including organic traffic keyword rankings conversions and user engagement using tools like Google Analytics Google Search Console Adobe Analytics SEMrush Ahrefs Moz etc.
- Develop and maintain dashboards and reports to communicate SEO performance and insights to stakeholders across various departments.
- Identify trends anomalies and opportunities within performance data to inform ongoing SEO strategies.
- SEO Research & Strategy Development:
- Conduct in-depth keyword research and competitive analysis to identify new opportunities for organic growth.
- Provide SEO best practices and strategic guidance for new website content site refreshes and ongoing content optimization.
- Collaborate on the development of page template requirements to ensure SEO best practices are baked into new development cycles.
- Stay up to date with the latest search engine algorithm updates industry trends and emerging SEO technologies translating these into actionable recommendations.
- Cross-functional Collaboration & Initiative Ownership:
- Partner effectively with product development UX/UI content and marketing teams to ensure SEO is integrated throughout the digital product lifecycle.
- Proactively identify areas of support and provide expertise of designated SEO tasks and projects.
- Communicate complex SEO concepts and recommendations clearly and concisely to non-SEO stakeholders.
- Contribute to the overall SEO roadmap and strategic initiatives.
- Work collaboratively with the GM Agency of record with above key responsibilities and helping to prioritize key initiatives
Additional Job Description
Required Skills & Qualifications:
- Minimum 3 years of dedicated experience in SEO with a strong emphasis on technical SEO and performance analysis.
- bachelor degree
- Proven track record of driving measurable organic growth through technical SEO implementations and data-driven strategies.
- In-depth knowledge of search engine algorithms ranking factors and SEO best practices.
- Proficient with industry-standard SEO tools (e.g. Google Search Console Google Analytics SEMrush Ahrefs Screaming Frog DeepCrawl).
- Solid understanding of web technologies and programming languages (HTML CSS JavaScript) as they relate to SEO. Ability to understand and interpret code for SEO purposes.
- Strong analytical skills with the ability to interpret complex data draw actionable insights and present findings effectively.
- Experience with website migrations redesigns and new site launches from an SEO perspective.
- Foundational understanding of content SEO principles including keyword integration content structure and user intent.
- Excellent communication (written and verbal) and interpersonal skills with the ability to collaborate effectively with diverse teams.
- Proactive self-starter mentality with the ability to work independently and manage multiple projects simultaneously.
Preferred Qualifications:
- Experience working in a large complex enterprise environment.
- Experience with various Content Management Systems (CMS) and their SEO implications.
- Knowledge of server-side SEO elements and configurations.
- Strong testing and conversion rate optimization (CRO) principles.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g. H-1B OPT STEM OPT CPT TN J-1 etc.)
#LI-MO1
About GM
Our vision is a world with Zero Crashes Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day individually and collectively to drive meaningful change through our words our deeds and our culture. Every day we want every employee to feel they belong to one General Motors team.
Benefits Overview
From day one were looking out for your well-beingat work and at homeso you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards Resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex race color national origin citizenship status religion age disability pregnancy or maternity status sexual orientation gender identity status as a veteran or protected veteran or any other similarly protected status in accordance with federal state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required where applicable to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment email us or call us your email please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
Required Experience:
Senior IC
Employment Type
Full-Time
