Senior Demand Generation Manager (Remote US)
Senior Demand Generation Manager (Remote US)
Posted on :
10-08-2025
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
10-08-2025
Job Description
COMPANY OVERVIEW:
Anomali is headquartered in Silicon Valley and is the Leading AI-Powered Security Operations Platform that is modernizing security operations. At the center of it is an omnipresent intelligent and multilingual Anomali Copilot that automates key workflows and empowers your team to deliver critical threat insights to leadership in seconds.
Anomali unifies ETL SIEM XDR SOAR and the largest repository of global intelligence into a single cloud-native platform that improves detection speeds investigations and reduces costs at scale.
Do more with less. Be Different. Be the Anomali.
Learn more at.
POSITION SUMMARY:
The Senior Demand Generation Manager is a pivotal figure responsible for orchestrating campaign strategy and execution across go-to-market channels both inbound and outbound focused on Ideal Customer Profile (ICP) Target accounts. With a keen insight into achieving KPIs across myriad campaigns and the ability to derive actionable insights from data the Senior Manager will execute campaigns that captivate resonate and engage with decision-makers and influencers within the enterprise landscape. This position will be very focused on Account Based Marketing/Selling (ABM) to a finite set of key target accounts - globally.
Key Responsibilities:
Campaign Creation & Execution: Design test and scale campaigns across multiple channels to drive database growth and pipelines.
Performance Analysis & Improvement: Regularly measure and report campaign and program performance making informed recommendations for future with Marketing Automation systems and SFDC is a strong plus.
Cross-Functional Collaboration: Cultivate and maintain strong relationships with cross-functional leaders ensuring alignment towards goals. Partner closely with sales the SDR team field marketing and other departments to enhance the effectiveness of campaigns.
Vendor Relationships: Manage and nurture relationships with third-party vendors including ad agencies and content syndicators to bolster lead-generation efforts.
Mid-Funnel Conversion: Work in tandem with the SDR team to bolster mid-funnel conversion rates through both automated and custom nurture programs.
Lead Quality & Generation: Collaborate cross-functionally to monitor and assess lead quality ensuring lead generation goals are consistently met and measure the effectiveness of efforts across the funnel.
Experimentation & Growth: Support the pipeline with experimentation across channels targeting creative and messaging. Test hypotheses and iterate based on results.
Demand-Based Marketing: Oversee aspects of demand-based marketing especially go-to-market programs focused on Account Based Marketing/ Selling and target accounts.
Minimum Requirements:
BA/BS degree in a relevant discipline or 3 years of additional relevant experience in lieu of degree.
5 years of broad marketing experience with at least 3 years in global demand generation marketing for relevant Cybersecurity SaaS products to large enterprise required.
Proven ability to scale campaigns and achieve program targets.
Expertise in end-to-end campaign development execution and measurement.
Excellent oral and written communication skills.
Strong research and project management capabilities.
Proficiency in marketing automation systems (Marketo) Salesforce etc.
Capability to craft and edit social media posts and basic graphics.
Team player with proved success juggling multiple projects and collaborating cross-functionally.
Adaptability in a fast-paced environment and proficient at remote collaboration.
This position is not eligible for employment visa sponsorship. The successful candidate must not now or in the future require visa sponsorship to wokr in the US.
Equal Opportunities Monitoring
It is our policy to ensure that all eligible persons have equal opportunity for employment and advancement on the basis of their ability qualifications and aptitude. We select those suitable for appointment solely on the basis of merit without regard to an individuals disability race color religion sex sexual orientation gender identity national origin age or status as a protected veteran. Monitoring is carried out to ensure that our equal opportunity policy is effectively implemented.
If you are interested in applying for employment with Anomali and need special assistance or accommodation to apply for a posted position contact our Recruiting team at.
Required Experience:
Manager
Employment Type
Full-Time
Key Skills
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