Senior Product Marketing Manager (all genders)

Own the segment. Drive measurable impact.

About Doodle

At Doodle were shaping the future of scheduling and productivity helping millions of users collaborate more efficiently every day. Behind every deal campaign and launch is a precise go-to-market strategyand now were looking for a Senior Product Marketing Manager to own one of our key business segments (SMB or Mid-market).

This is a high-impact cross-functional role. Youll treat your segment like a $30M business owning the GTM segmentation launch strategy and adoption playbook from awareness through expansion. Youll partner directly with sales leadership product and demand generation to design scalable programs campaigns and launches that dont just ship featuresthey drive measurable pipeline customer engagement and long-term growth.

What Youll Do

As a Segment Owner in Product Marketing youll design and execute strategies that accelerate growth strengthen competitive positioning and ensure our customers see value at every stage of the journey.

• Segment GTM Strategy: Define and execute the full-funnel go-to-market plan for your segment (SMB or Mid-market) from awareness through expansion.
• Launch Leadership: Own launch strategy and orchestration ensuring new features and campaigns drive adoption engagement and measurable business outcomes.
• Sales Enablement: Partner with sales leadership to build enablement programs training and collateral that transform good reps into great ones.
• Pricing & Packaging: Shape pricing and packaging strategies tailored to segment needs and behaviors.
• Customer Insights: Lead win/loss analysis persona development and journey mapping to refine strategy sharpen positioning and drive competitive displacement campaigns.
• Quarterly Business Reviews: Deliver data-backed QBRs that track performance identify growth opportunities and influence company-level strategy.
• Customer Advisory Boards: Establish and manage advisory boards that strengthen customer voice and inform product direction.
• Demand Generation Partnership: Work with demand gen to design campaigns that deliver high-quality pipeline and expansion opportunities.
• Partnership Development: Drive segment-specific partnerships and co-marketing opportunities.
• Team Leadership: Mentor and coach Product Marketing professionals building the next generation of PMM talent.

Our Ideal Candidate

Were looking for a seasoned product marketer who thrives at the intersection of strategy execution and cross-functional leadership.

Experience & Expertise

• 47 years of professional experience in product marketing or a related GTM function with proven ownership of a segment vertical or major product line.
• Strong grasp of advanced analytics attribution and financial modeling.
• Expertise in launch orchestration GTM segmentation and sales methodologies (e.g. MEDDIC Challenger).
• Experience with PLG and/or PLS motions and pricing/packaging strategy.
• Hands-on knowledge of win/loss analysis frameworks persona research and competitive positioning.
• Comfort with marketing technology stacks A/B testing and experimentation frameworks.
• Bonus: partnership development content strategy (SEO/GEO) and AI/automation for campaign analysis.

Traits & Mindset

• Strategic thinker with the ability to dive deep into tactical execution.
• Strong stakeholder management and cross-functional influence across Product Sales and CS.
• Data-driven decision maker with business acumen.
• Skilled in navigating ambiguity and building scalable systems.
• Collaborative leader who coaches and mentors others.
• Results-oriented resilient and customer-obsessed.

What success looks like

• Influence USD 15M pipeline annually
• Increase win rate by 20 percentage points
• Reduce sales cycle by 30%
• Launch 2 major features (in channel for content) per quarter
• Build 5 strategic channel partnerships
• Deliver 40 sales-ready customer stories
• Develop a 60 page segment playbook
• Conduct quarterly business reviews with data-driven insights
• Create and maintain persona and journey documentation
• Execute competitive displacement campaigns

Hiring Journey

• Initial Application Review Personality & Strengths Assessment (via BRYQ)
• Interview with Hiring Manager
• Take Home Study
• Presentation Conversation with Team Members
• Culture Fit Interview
• Final Alignment Interview
• Final Offer & Next Steps
  

At Doodle were committed to providing an environment of mutual trust and respect where equal employment opportunities (EEO) are available to all applicants and teammates without regard to age race color disability religion gender and sexual orientation. Diversity and inclusion are of utmost importance to us. Were committed to building a team that represents a variety of backgrounds perspectives and skills. The more inclusive we are the better our work and our products will be. We want to hear from you so please dont hesitate to apply!We look forward to receiving your full application.

IMPORTANT NOTICE: Please note that we can only consider your application if you are based and have the right to work in Germany. At this time we are unable to sponsor visa for this position or support with relocation.