Digital Marketing & Acquisition Analytics - AVP
Digital Marketing & Acquisition Analytics - AVP
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Job Description
Morgan Stanley is a leading global financial services firm providing a wide range of investment banking securities investment management and wealth management services. The Firms employees serve clients worldwide including corporations governments and individuals from more than 1200 offices in 41 countries. As a market leader the talent and passion of our people is critical to our success. Together we share a common set of values rooted in integrity excellence and strong team ethic. Morgan Stanley can provide a superior foundation for building a professional career a place for people to learn achieve and grow. A philosophy that balances personal lifestyles perspectives and needs is an important part of our culture.
Morgan Stanley Wealth Management is an industry leader in providing advice and investment solutions to clients using its diverse set of Financial Advisors. The acquisition of E*TRADE in 2020 expanded the value proposition to clients who preferred a self-directed trading and investment solution and added younger high-potential and digital-savvy clients to the client mix. This has created a rich and robust dataset of clients which is a competitive advantage and allows us to deliver value across a full-service relationship to our clients.
Morgan Stanley Wealth Management Analytics & Data (A&D) owns all the management reporting customer and product behavior insights and predictive modeling in support of Wealth Management Banking and Marketing. The A&D Team is searching for an Assistant Vice President Digital Marketing & Acquisition Analytics who will partner with the internal marketing teams by leading digital marketing analytics to support data-based decision making crafting strategy and driving outcomes. This role will directly report to the Vice President Digital Marketing & Acquisition Analytics.
This role will be responsible for investigative analytics targeting & segmentation measurement and reporting to provide actionable insights that will enable the firm to optimize media investments to drive growth and deliver the best experiences in our digital channels. The person will be responsible for segmenting our client base to understand their profiles and needs to enable a personalized digital experience. The candidate will champion the evolution of data and analytics capabilities and strategies with a disciplined test & learn approach to drive insights and actionable business outcomes. The person will partner with internal marketing teams to develop analytical capabilities that will drive audience-based targeting and create look-alike audiences of the firms prioritized customer segments.
The candidate must have deep expertise in marketing and digital analytics with a strong focus on delivering use-cases and solutions at speed and scale to solve business problems and deliver value to our clients. The person must be a strategic thought leader with strong business acumen with the ability to collaborate with multiple stakeholders across the firm Marketing Analytics & Data Media Agency Partners Finance and Technology to drive business results.
Responsibilities:
Lead project management function across teams to streamline reporting and integrate analytic tools (e.g. Media Mix Modeling / Last Touch Attribution / Multi Touch Attribution) into existing media decision-making frameworks
Investigative analytics targeting & segmentation measurement and reporting to provide actionable insights that will enable the firm to optimize media investments to drive growth and deliver the best experiences in our digital channels
Build robust reporting and insights to understand the conversion and assets driven by media investments by channel to measure impact and optimize future investments
Expand and enhance digital media acquisition analytics with a disciplined Test & Learn approach and provide personalized experiences based on audience
Partner with stakeholders to identify and expand opportunities and use-cases that data and analytics in making business decisions
Analyze large complex data sets to reveal underlying patterns correlations and trends quantitatively
Set up and conduct large-scale experiments to test hypotheses for different media channels (e.g. Digital Display and Paid Search) and drive business growth
Analyze click-stream data to understand digital client journeys and profiles to make recommendations that will drive higher usage and relevance of our digital channels to clients and prospects
Enable real time data exchange between 1st Party consoles and key distribution platforms
Qualifications:
Degree in Science/Engineering/Mathematics/Finance/Statistics preferred along with 3 years of professional experience
At least 2 years of financial services experience in data analytics or a related function
At least 2 years of experience working with web analytics tools and raw data analytics tools (e.g. SQL Python R and SAS). Familiarity with visualization techniques and software
Strategic thinker and influencer with demonstrated leadership acumen and problem-solving skills
Demonstrated ability to work in a collaborative transparent style with cross-functional stakeholders across the organization to lead and deliver results
Strong oral and written communication skills
Ability to excel in a fast paced dynamic work environment
WHAT YOU CAN EXPECT FROM MORGAN STANLEY:
We are committed to maintaining the first-class service and high standard of excellence that have defined Morgan Stanley for over 89 years. Our values - putting clients first doing the right thing leading with exceptional ideas committing to diversity and inclusion and giving back - arent just beliefs they guide the decisions we make every day to do whats best for our clients communities and more than 80000 employees in 1200 offices across 42 countries. At Morgan Stanley youll find an opportunity to work alongside the best and the brightest in an environment where you are supported and empowered. Our teams are relentless collaborators and creative thinkers fueled by their diverse backgrounds and experiences. We are proud to support our employees and their families at every point along their work-life journey offering some of the most attractive and comprehensive employee benefits and perks in the industry. Theres also ample opportunity to move about the business for those who show passion and grit in their work.
Salary range for the position: 90000 - 130000 Yr. The successful candidate may be eligible for an annual discretionary incentive compensation award. The successful candidate may be eligible to participate in the relevant business units incentive compensation plan which also may include a discretionary bonus component. Morgan Stanley offers a full spectrum of benefits including Medical Prescription Drug Dental Vision Health Savings Account Dependent Day Care Savings Account Life Insurance Disability and Other Insurance Plans Paid Time Off (including Sick Leave consistent with state and local law Parental Leave and 20 Vacation Days annually) 10 Paid Holidays 401(k) and Short/Long Term Disability in addition to other special perks reserved for our employees. Please visit to learn more about our benefit offerings.
Morgan Stanleys goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our standards of integrity and excellence. Consequently our recruiting efforts reflect our desire to attract and retain the best and brightest from all talent pools. We want to be the first choice for prospective employees.
It is the policy of the Firm to ensure equal employment opportunity without discrimination or harassment on the basis of race color religion creed age sex sex stereotype gender gender identity or expression transgender sexual orientation national origin citizenship disability marital and civil partnership/union status pregnancy veteran or military service status genetic information or any other characteristic protected by law.
Morgan Stanley is an equal opportunity employer committed to diversifying its workforce (M/F/Disability/Vet).
Required Experience:
Exec
Employment Type
Full-Time
