Director, Product Marketing Management, Industry
Director, Product Marketing Management, Industry
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
The Opportunity
Unitys real-time 3D development platform and extensive product ecosystem enable customers across various industry verticals to bring their interactive and immersive experiences to life. From games to aerospace medical to manufacturing and beyond Unitys innovative and proven technology is the go-to solution for millions of creators around the world.
Companies across multiple industries are embracing real-time 3D technology to unlock the true value of their data with use cases like product configuration simulation operations and human-machine interface (HMI). We are looking for a senior leader to lead product marketing for the Industry team. Were seeking a Director of Product Marketing to lead the Industry PMM team. This role will shape Unitys product positioning and go-to-market strategy across verticals organized by customer personas - from highly technical developers to visionary designers to business decision-makers. Youll work cross-functionally to connect product capabilities to industry outcomes helping Unity cement its leadership in the industry RT3D space.
What youll be doing
- Persona and Industry Segmentation - Lead a PMM team organized by industry and customer persona (e.g. Industrial Developer Designer Business Lead). Use qualitative and quantitative data to surface use cases and work closely with Product to influence the product roadmap.
- Positioning/Messaging - Develop clear differentiated messaging that reflects the unique needs of each vertical and role. Regularly refresh frameworks based on customer feedback market trends and competitor movements.
- End-to-End GTM Strategy - Lead launch and GTM plans across Industry verticals. Build cross-functional GTM charters with product sales marketing and professional services to ensure successful execution. Deliver retros with adoption and revenue insights.
- Voice of Customer and Market Insights - Represent the customer by turning feedback sales insights and market dynamics into product direction and content. Lead customer panels field interviews and community feedback loops.
- Sales Enablement and Lifecycle Content - Create and maintain sales tools (pitch decks ROI calculators battle cards) and lifecycle marketing content (demos webinars customer stories) that map to each buyer journey and reduce time to value.
- Thought Leadership and Evangelism - Represent Unity Industry at conferences analyst briefings and press engagements. Shape our external narrative as the go-to RT3D partner for industrial innovation.
What were looking for
- Demonstrated success leading product marketing or GTM efforts in enterprise software.
- Strategic thinker with strong execution skills - you translate vision into roadmap messaging and programs.
- A deep understanding of how to connect technical value to business outcomes across complex B2B sales cycles.
- Excellent leadership capabilities: experience hiring growing and managing teams in fast-moving environments.
- Strong communication skills - able to engage executives technical developers and business stakeholders alike.
- Travel readiness for customer meetings industry events and cross-functional alignment (domestic and international).
- Ability to work cross functionally in a matrixed organization.
Life at Unity
Unity NYSE: U is the leading platform to create and grow games and interactive experiences. Creators ranging from game developers to artists architects automotive designers infrastructure experts filmmakers and more use Unity to bring their imaginations to life across multiple platforms from mobile PC and console to spatial computing.
As of the third quarter of 2024 more than 70% of the top 1000 mobile games were made with Unity and in 2024 Made with Unity applications had an average of 3.7 billion downloads per month. For more information please visit .
Unity is a proud equal opportunity employer. We are committed to fostering an inclusive innovative environment and celebrate our employees across age race color ancestry national origin religion disability sex gender identity or expression sexual orientation or any other protected status in accordance with applicable law. Our differences are strengths that enable us to support the growing and evolving needs of our customers partners and collaborators. If there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience please fill out this form to let us know.
Pursuant to the San Francisco Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.
This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.
Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity.
Your privacy is important to us. Please take a moment to review our Prospect and Applicant Privacy Policies. Should you have any concerns about your privacy please contact us at .
#LI-HL1 #DIR
Required Experience:
Director
Employment Type
Full Time
