Marketing Operations Manager, Campaigns
Marketing Operations Manager, Campaigns
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$ 102000 - 238000
1 Vacancy
Job Description
Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figmas platform helps teams bring ideas to lifewhether youre brainstorming creating a prototype translating designs into code or iterating with AI. From idea to product Figma empowers teams to streamline workflows move faster and work together in real time from anywhere in the world. If youre excited to shape the future of design and collaboration join us!
Were looking for someone to join the Marketing Operations team to own and optimize the systems processes and data behind revenue-generating marketing campaigns at Figma. This role is essential for ensuring accurate lead capture scoring tracking and reporting across all Figma demand generation channels such as Events Webinars Paid Marketing and Content. Youll work closely with Demand Gen Field Marketing Paid Marketing Product Marketing and Sales to ensure seamless campaign execution reliable data flow and clear attribution while sharing insights that inform strategy and drive continuous improvement. If youre passionate about operational excellence and thrive on solving complex challenges wed love to hear from you.
This is a full time role that can be held from one of our US hubs or remotely in the United States.
What youll do at Figma:
- Oversee campaign operations at Figma across Events Webinars Conferences Gated Content Paid Marketing and more.
- Ensure leads are properly enriched segmented and routed to Sales with accurate attribution and clear SLAs and that follow-up by Sales is timely and aligned with engagement expectations.
- Partner with Marketing and Sales to build refine and scale automated & personalized Outreach sequences that increase engagement and drive measurable pipeline impact.
- Own the evolution of our predictive lead scoring model ensuring the best quality and highest intent leads are handed off to Sales.
- Continuously improve processes and systems to enable scale efficiency and data accuracy across marketing operations
Wed love to hear from you if you have:
- 4 years of experience within marketing operations within a B2B software company.
- Experience working with marketing technology platforms such as Salesforce Splash Zuddle Madkudu Zapier Sanity.
- Strong understanding of the lead lifecycle funnel metrics and campaign attribution.
- Analytical thinking with the ability to turn data into actionable insights and recommendations.
- A bias for action and comfort working in a fast-paced evolving environment.
While its not required its an added plus if you also have:
- Familiarity with analytics tools (e.g. Looker Tableau) and a working knowledge of SQL.
- Experience using AI tools like Clay to streamline campaign creation enhance personalization and improve performance.
Pay Transparency Disclosure
If based in Figmas San Francisco or New York hub offices this role has the annual base salary range stated below.
Job level and actual compensation will be decided based on factors including but not limited to individual qualifications objectively assessed during the interview process (including skills and prior relevant experience potential impact and scope of role) market demands and specific work location. The listed range is a guideline and the range for this role may be modified. For roles that are available to be filled remotely the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information.
Figma offers equity to employees as well a competitive package of additional benefits including health dental & vision retirement with company contribution parental leave & reproductive or family planning support mental health & wellness benefits generous PTO company recharge days a learning & development stipend a work from home stipend and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles. Figmas compensation and benefits are subject to change and may be modified in the future.
Annual Base Salary Range (SF/NY Hub):
$102000 - $238000 USD
At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts experiences and opinions allows our employees our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender identity/expression veteran status or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories consistent with legal requirements.
We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role participate in the interview process perform essential job functions and receive other benefits and privileges of employment. If you require accommodation please reach out to . These modifications enable an individual with a disability to have an equal opportunity not only to get a job but successfully perform their job tasks to the same extent as people without disabilities.
Examples of accommodations include but are not limited to:
- Holding interviews in an accessible location
- Enabling closed captioning on video conferencing
- Ensuring all written communication be compatible with screen readers
- Changing the mode or format of interviews
To ensure the integrity of our hiring process and facilitate a more personal connection we require all candidates keep their cameras on during video interviews. Additionally if hired you will be required to attend in person onboarding.
By applying for this job the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Figmas Candidate Privacy Notice.
Required Experience:
Manager
Employment Type
Full Time
