Marketing Technology Manager
Marketing Technology Manager
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$ 100000 - 130000
1 Vacancy
Job Description
Job Description
Looking for a Marketing Technology Manager to join our clients teaman established and growing insurance carrier. This individual will lead the strategy development and optimization of the companys marketing technology stack to support scalable data-driven marketing initiatives. The ideal candidate has a deep understanding of marketing systems architecture and a strong track record of selecting integrating and managing MarTech platforms that drive business performance. Remote opportunity however candidate must reside in PA NJ MA NY or CT.
Job Responsibilities:
- Lead the evaluation implementation and management of marketing technologies including CRM marketing automation analytics CMS and digital advertising tools
- Design and maintain an integrated marketing technology stack that aligns with business and marketing goals
- Collaborate with cross-functional teams (Marketing IT Product Sales and Compliance) to ensure seamless system integrations and data flow
- Identify gaps in current MarTech capabilities and propose scalable cost-effective solutions
- Own the governance of marketing data ensuring accurate reporting audience segmentation and campaign attribution
- Develop best practices for lead management campaign tracking and performance measurement
- Ensure technology platforms are fully leveraged and users are trained and supported
- Manage vendor relationships licensing and budgeting related to MarTech solutions
- Stay current with emerging technologies trends and regulatory requirements affecting digital marketing in the insurance industry
Requirements:
- 5 years of experience in marketing operations or marketing technology preferably in the insurance or financial services industry
- Proven experience building integrating and optimizing marketing technology stacks (CRM automation analytics etc.)
- Hands-on experience with tools such as Adobe Experience Platforms (Journey Optimizer Customer Journey Analytics etc.)
- Strong understanding of marketing data structures attribution models and campaign measurement
- Experience working with IT teams to manage system integrations and data governance
- Excellent communication project management and cross-functional collaboration skills
- Bachelors degree in Marketing Information Systems Business or a related field; advanced degree or relevant certifications (e.g. Salesforce HubSpot) a plus
- Experience working within a regulated environment (insurance healthcare or finance)
Compensation:
- $100000 - $130000/year (based on experience)
- Annual performance-based bonus opportunity
- Retirement savings plan
- Comprehensive benefits package including medical and dental coverage
- Flexible scheduling with remote work options
Disclaimer: Please note that this job description may not cover all duties responsibilities or aspects of the role and it is subject to modification at the employers discretion.
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Required Experience:
Manager
Employment Type
Full-Time
