Senior Director, Marketing - Broadridge Trading & Connectivity solutions (Hybrid- NYC)
Senior Director, Marketing - Broadridge Trading & Connectivity solutions (Hybrid- NYC)
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$ 165000 - 180000
1 Vacancy
Job Description
At Broadridge weve built a culture where the highest goal is to empower others to accomplish more. If youre passionate about developing your career while helping others along the way come join the Broadridge team.
At Broadridge weve built a culture where the highest goal is to empower others to accomplish more. If youre passionate about developing your career while helping others along the way come join the Broadridge team.
Broadridge is seeking an accomplished and high-performing Senior Director Marketing to lead the marketing for the Trading & Connectivity Solutions business. Reporting to the Global Head of Capital Markets Marketing this senior marketer will shape marketing strategy messaging and integrated campaigns to drive engagement commercial outcomes and brand/category leadership.
You will collaborate with business product and sales management teams to define and execute against a cohesive marketing strategy and plan - ensuring product messaging resonates across priority personas and buying groups while leveraging key market thematics as a catalyst to drive in-year engagement and sales. This influential role manages annual marketing planning and budgets commercial alignment KPI tracking and stakeholder communications. You will importantly drive industry visibility through tailored events and thought leadership - expanding your influence across the global marketing organization and executive leadership.
We are made up of high performing teams that meet in person to learn and collaborate as needed. This role is considered hybrid which means youll be assigned to a Broadridge office and given the flexibility to work remote.
Key Responsibilities:
Marketing & Commercial Leadership:
Develop and refine the marketing strategy to achieve business targets ensuring full alignment with commercial priorities (product and sales) for Broadridge Trading and Connectivity solutions globally
Own the overarching messaging framework for priority client personas and products positioning Broadridge as a trusted and transformative trading technology partner across global markets
Go-to-Market & Stakeholder Alignment:
Partner cross-functionally with Sales Product and Business stakeholders to develop go-to-market plans define value propositions and translate these into actionable integrated and innovative campaigns
Work closely and develop deep relationships with regional marketing teams and marketing centers of excellence (brand enterprise digital design social PR/AR and analytics) to deliver best practice and well-aligned and integrated marketing campaigns.
Integrated Campaigns (product persona and thematic):
Design and execute multi-channel data-driven campaigns that drive measurable pipeline growth across key solution areas and nurture key buyer personas throughout the customer/prospect journey
Elevate brand authority and category leadership through impactful thought leadership events and content tightly aligned to business goals and audience insights
Market Visibility & Thought Leadership:
Maximize Broadridges voice at industry events optimizing sponsorships and public-facing engagements to drive demand and positioning
Lead ideation and execution of content programs with SMEs to deliver timely relevant insights
Digital & Performance Marketing:
Oversee digital-first tactics including SEM/SEO strategies to enhance visibility optimize demand generation and achieve global reach
Instill a performance culture continuously analyzing KPIs to refine marketing tactics and maximize ROI
Budget & Project Management:
Direct the annual marketing plan calendar and budget ensuring disciplined execution reporting and continuous optimization
Qualifications:
Bachelors degree required; MBA a plus.
10 years of B2B marketing leadership within financial services or fintech; strong trading and capital markets experience preferred.
Experience developing campaign messaging and buyer personas to support product launches and campaigns
Skilled in senior stakeholder management with proven influence across sales product and C-suite audiences as well as working with and leading cross-functional marketing teams against desired outcomes
Track record of high performance in global organizations
Entrepreneurial results-driven and organized - with a passion for market impact
This role requires an individual who is not only strategic and analytical but also creative and adaptable with a passion for driving results and making an impact in the trading arena.
Salary range $165000.00- $180000.00 Bonus Eligible.
Broadridge considers various factors when evaluating a candidates final salary including but not limited to relevant experience skills and education.
Please visitfor more information on our comprehensive benefit offerings.
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We are dedicated to fostering a collaborative engaging and inclusive environment and are committed to providing a workplace that empowers associates to be authentic and bring their best to work. We believe that associates do their best when they feel safe understood and valued and we work diligently and collaboratively to ensure Broadridge is a companyand ultimately a communitythat recognizes and celebrates everyones unique perspective.
US applicants: Clickhereto view the EEOC Know Your Rights poster.
Disability Assistance
We recognize that ensuring our long-term success means creating an environment where everyone is welcome where everyones strengths are valued and where everyone can perform at their best. Broadridge provides equal employment opportunities to all associates and applicants for employment without regard to race color religion sex (including sexual orientation gender identity or expression and pregnancy) marital status national origin ethnic origin age disability genetic information military or veteran status and other protected characteristics protected by applicable federal state or local laws.
If you need assistance or would like to request reasonable accommodations during the application and/or hiring process please contact us at or by sending an email to.
Required Experience:
Exec
Employment Type
Full-Time
