Vice President, Growth (All Genders)
Vice President, Growth (All Genders)
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Job Description
Were looking for a Vice President of Growth (All Genders) to lead the engine behind how we acquire convert and retain customers across Europe. This is a senior cross-functional leadership role with responsibility for digital acquisition CRM offline/ATL and campaign operations including the newly integrated content and campaign management team.
Youll combine deep functional expertise with the leadership ability to build high-performing teams break silos and align efforts around one shared goal: scalable profitable customer growth.
In this role you will set the strategy and executional tempo across performance marketing lifecycle and campaign delivery. Youll continuously seek out new growth levers drive operational excellence and ensure that data automation and technology are at the core of how we work.
What Youll Do
Youll lead a broad portfolio of customer growth drivers:
- Performance marketing: Own and scale our Digital acquisition channels search social programmatic affiliate with a relentless focus on CAC efficiency reach and quality traffic.
- CRM & lifecycle: Shape how we engage and retain customers through data-driven personalized communication strategies that maximize customer lifetime value.
- Offline & ATL: Oversee ATL activities (TV OOH audio print) working with our in-house agency and analytics teams to define investment strategy and measure incremental impact.
- Content & campaign operations: Lead the central campaign execution function driving automation process excellence and tooling across markets and channels.
Youll also be responsible for:
- Team leadership: Grow and inspire a multidisciplinary team. Provide clarity and direction while fostering a culture of ownership experimentation and impact.
- Cross-functional collaboration: Act as a key connector across Product Merchandising Analytics Brand and CX to align on inputs and deliver against shared commercial goals.
- Data and decision-making: Use insight not instinct. Lead with numbers and build the frameworks needed to track optimize and communicate performance clearly.
Qualifications :
- 10 years in digital growth CRM or campaign operations ideally in e-commerce marketplaces or subscription-driven businesses
- Proven track record of scaling acquisition and retention efforts across both digital and offline channels
- Experience leading campaign/content operations with a focus on process automation and cross-market enablement
- Strong people leadership and ability to inspire teams and influence across the organization
- Analytical mindset with commercial sharpness youre comfortable with CAC CLV incrementality and trade-offs
- Bias for action and continuous improvement paired with the ability to set a long-term vision
Additional Information :
With more than 1000 passionate professionals located across 6 European offices we believe our success comes from working together and leveraging our international strengths. Expect a hybrid work setup: 60% in-office 40% remote collaborating with colleagues across locations.
Our benefits:
20% discount in our zooplus shop
Internal and external training
Team events
#LI-Hybrid
28 vacation days and days off on 24th and 31st of December
Corporate rates at a local gym chain (Body & Soul)
Company mobile phone for work and personal use
Want to know more Learn more about zooplus here and check out our LinkedIn Instagram TikTok and YouTube to get a glimpse into the zooplus culture.
zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.
zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
