Performance Marketing Lead
Performance Marketing Lead
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
As Performance Marketing Lead youll lead the hands-on strategy development and execution of paid digital media campaigns that drive user acquisition engagement and lead generation to deliver ongoing success for our Marketplace services helping everyday consumers buy or sell their next car.
This pivotal role also shapes Drives broader growth as youll develop structured experimentation roadmaps and provide data-backed strategic insights to optimise marketing investments and stay on top of the latest trends and innovations in performance marketing.
Day to day you will:
Develop and optimse full-funnel performance marketing strategies across Google Meta Bing and Nine networks (including retargeting).
Own and deliver on core performance KPIs (CPLs CPAs CPCs Conversions).
Collaborate with external media agencies and internal stakeholders (Product Marketing Finance Marketplace) for campaign planning execution and optimisation
Manage budget forecasting across all channels and product types.
Build and maintain reporting dashboards using GA4 Looker Studio and other analytics/attribution tools.
Manage conversion tracking and tag implementation (Meta Pixel GTM Google Ads) for accurate attribution.
Drive asset optimisation through briefing feedback and testing with creative teams.
Monitor market trends and emerging tools to test new platforms and strategies for performance upside.
Qualifications :
What youll bring:
3 to 5 years of hands-on experience in performance marketing with a proven track record managing paid acquisition campaigns across key paid plaforms such as Meta and Google.
Mastery of digital marketing and analytics toolkits including GA4 Google Ads Meta Ads Manager Microsoft Bing Looker Studio Google Tag Manager and Microsoft Excel.
Deep understanding and application of performance marketing methodologies including multivariate testing full-funnel targeting incremental lift studies and campaign lifecycle management.
Well-rounded knowledge across performance media channels: search (SEM) paid social programmatic app store advertising and affiliate ecosystems.
Strong commercial acumen with the ability to manage budgets hit performance targets and execute flawlessly at scale.
Additional Information :
How we work
At Nine our flexible work options vary by role and team. Depending on the position this may include flexible hours hybrid work or part-time arrangements. We welcome discussing your flexibility needs during the hiring process - just ask the Talent Acquisition team.
Our employee benefits include:
- 18 weeks paid parental leave with no distinction between primary and secondary carers.
- Access to Employee Exclusives program - a way of getting closer to our incredible brands offering unique experiences behind-the-scenes access and awesome perks.
- Digital newspaper subscription to our mastheads.
- Annual gift voucher for Stan subscription.
More info at Nine Careers.
Our Commitment to Diversity and Inclusion:
Were committed to a safe respectful and inclusive Nine. From day one youll be encouraged to bring your whole self to work and will be supported to perform at your best.
We encourage applications from Aboriginal and Torres Strait Islander people people with disabilities and of all ages genders nationalities backgrounds and cultures as we recognise the importance and value of diverse perspectives. Should you require any adjustments to the recruitment process please advise us when you apply.
Work rights: Please note to apply for this role you must already have the right to lawfully work and live in Australia.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
