Senior Conversion Rate Optimization (CRO) Manager

Established in 2004 OLIVER is the worlds first and only specialist in designing building and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40 countries and counting. Our unique model drives creativity and efficiency allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group were at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency spark creativity and drive insightful decision-making empowering our teams to produce innovative and impactful results.

Role: Senior Conversion Rate Optimization - 9 Month FTC (North America)

Location: London England United Kingdom

Hours: 12pm - 7.30pm

About the role:

We are seeking a Senior CRO Manager to join our strategic partnership with a prominent international B2B events organisation supporting their North American division.

As a vital member of a 12-person team you will contribute significantly to maximising the effectiveness of our clients digital assets through rigorous optimisation and data-driven strategies.

In this contract role you serve as both an architect and executor youll be an experienced CRO practitioner with a keen understanding of data user behaviour and digital marketing. Youll be passionate about optimising digital experiences to drive conversions and impact business outcomes.

Our client is a leader in their industry known for their ambition and innovation. They seek a collaborative partner to help them achieve their strategic goals and this position is central to fulfilling those objectives.

What you will be doing:

• Strategy Development: Design and implement comprehensive CRO strategies that align with business goals. This involves identifying areas of opportunity on the website and digital platforms to improve conversion rates.
• Data Analysis: Use tools like Google Analytics heatmaps and user feedback to analyse user behaviour and identify barriers to conversion. This analysis informs tests and changes to website design or content.
• A/B Testing and Experimentation: Plan execute and analyse A/B tests and multivariate tests to understand which changes lead to improvements in conversion rates. Analyse test results and provide actionable insights to improve user experience and conversion rates
• User Experience Optimisation: Collaborate with web managers and website team to ensure that website improvements not only convert better but also enhance the overall user experience.
• Collaboration with Stakeholders: Work closely with marketing product and design teams to ensure CRO initiatives align with broader marketing and business objectives.
• Performance Tracking and Reporting: Develop and maintain reports on conversion performance metrics providing insights and recommendations to stakeholders.
• Continuous Improvement: Foster a culture of continuous improvement by regularly updating optimisation strategies based on test results and emerging trends.
• Mentorship and Leadership: Lead and mentor within the team guiding their professional development and ensuring alignment with strategic goals
• You will be open and willing to attend sustainability training relevant to your role and soak up recommended research and reading about sustainability issues

What you need to be great in this role:

• Advanced understanding of CRO best practices and methodologies
• Proven experience with A/B and multivariate testing tools e.g. Adobe Target
• Strong analytical skills with experience in tools such as Google Analytics Adobe Analytics and Hotjar
• Excellent Excel skills
• Strong understanding of HTML CSS JavaScript and other relevant technologies
• You can be the change - you prioritise environmental responsibility social equity and economic viability and how that translates into your day-to-day role

Req ID: 14223
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Our values shape everything we do:

BeAmbitiousto succeed

BeImaginativeto push the boundaries of whats possible

BeInspirationalto do groundbreaking work

Bealways learningand listening to understand

BeResults-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community clients and creations

OLIVER a part of the Brandtech Group is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential and individual differences are valued and respected. All applicants shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability with science-based emissions reduction targets. Collectively we work towards our missionembedding sustainability into every department and through every stage of the project lifecycle.