Senior Marketing Manager, Cards Acquisition
Senior Marketing Manager, Cards Acquisition
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Job Description
Job Description
What is the opportunity
The Cards Marketing team is seeking an experienced Senior Marketing Manager to manage adapt and grow acquisition performance for the Credit Cards portfolio. This individual will champion performance marketing and support the affiliate channel for the Credit Cards business through an intimate understanding of digital channel performance best in class marketing strategies and proactive decision making. Striving to effectively invest each marketing dollar this individual will leverage analytical decision making to design solutions that resonate and invoke action with prospective customers. We need a proven leader who is equally comfortable presenting to senior leaders or diving into the details to ensure execution excellence of highly complex marketing programs.
What will you do
- Lead the development of strategic marketing plans to support the full spectrum of retail Credit Card products for RBC including Avion ION Cash Back and Borrowing portfolios
- Work closely with partners to translate annual business objectives and audience insights into go-to market strategies that position RBC as a leader in the credit card category and deliver upon desired results
- Understand and advocate for the portfolios unique needs and behaviours in the development of relevant offer strategies communications strategies and channel marketing plans
- Continue to explore and spearhead new ways to identify and develop relevant creative that connects with potential clients and reach them in cost efficient channels
- Work closely with digital marketing partners to identify opportunities to integrate messaging and solutions to the shared customer segments to drive efficient acquisition
What do you need to succeed
Must-have
- 7 years marketing experience preferably with experience in digital and social marketing
- Strategic marketing plan development and comfort influencing/presenting to large groups including senior leadership
- Demonstrated ability to formulate clear testable hypotheses to address business challenges or opportunities and work cross functionally to design experiments to validate them
- Analytical detail oriented nature with experience using data to develop marketing insights strategies and action
- Understanding of both programmatic media and experience with media planning & execution Experience in planning executing and tracking multi-million dollar marketing budgets
- Creative eye combined with a keen eye for detail
- Strong relationship skills and an ability to work effectively in a highly collaborative organization
Nice-to-have
- FI experience an asset and/or experience in large matrix organizations
- Experience in affiliate marketing model and best practices
- Understanding of both Media planning/execution experience or understand
- A drive for performance and results from themselves and their team members
- Collaborative skills that works with partnerships to create more effective outcomes
Whats in it for you
We thrive on the challenge to be our best progressive thinking to keep growing and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other reaching our potential making a difference to our communities and achieving success that is mutual.
- A comprehensive Total Rewards Program including bonuses and flexible benefits and competitive compensation
- Leaders who support your development through coaching and managing opportunities
- Work in a dynamic collaborative progressive and high-performing team
- Opportunities to do challenging work
Job Skills
Brand Marketing Communication Creativity Cross Promotions Customer Behavior Industry Knowledge Long Term Planning Marketing Marketing Activities Product ServicesAdditional Job Details
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Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
Inclusion and Equal Opportunity Employment
At RBC we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best effectively collaborate drive innovation and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect belonging and opportunity for all.
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Required Experience:
Manager
Employment Type
Full-Time
