Head of Lifecycle Marketing, Zappos
Head of Lifecycle Marketing, Zappos
Posted on :
31-07-2025
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1 Vacancy
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Job Description
Zappos is seeking a strategic Head of Lifecycle Marketing to lead and evolve our global email and push notification programs while driving growth for our mobile app. This role will be instrumental in boosting revenue and enhancing customer engagement through world-class marketing experiences.
The Head of Lifecycle Marketing will develop and own the strategic vision for Zappos lifecycle marketing initiatives leading a team that includes an established email marketing manager. They will partner with the CRM team to architect customer journey strategies and oversee the evolution of our personalization and automation capabilities. As the business owner of Zappos App they will drive the mobile growth strategy while partnering with cross-functional teams to enhance the customer experience. They will own channel performance metrics strategic planning and the channel roadmap advocating for innovations that drive long-term growth. The right candidate will bring strategic vision analytical depth and cross-functional leadership skills to transform our customer engagement programs.
Key job responsibilities
Define and drive comprehensive strategic vision for email push notifications and app channels aligned with Zappos business goals and growth targets
Lead strategic planning and goal-setting across channels providing executive-level insights and recommendations
Architect next-generation personalization and automation strategies to enhance customer lifetime value
Drive innovation in our mobile app strategy leading cross-functional initiatives to accelerate growth
Champion technology investments and platform enhancements to enable advanced capabilities
Design framework for measuring and optimizing channel performance and customer engagement
Develop strategic partnerships across CRM Product Tech and Creative to drive transformation initiatives
Guide the evolution of our lifecycle marketing program through strategic testing and optimization
Lead stakeholder management and executive communication of strategic initiatives and results
Mentor and develop team members while fostering a culture of innovation and customer obsession
- 6 years of professional non-internship marketing experience
- Experience managing teams
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience driving direction and alignment with cross-functional teams
- Bachelors Degree
- Experience with basic HTML website management and content management systems (CMS)
- Experience in e-commerce or fashion retail
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127800/year in our lowest geographic market up to $211200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
The Head of Lifecycle Marketing will develop and own the strategic vision for Zappos lifecycle marketing initiatives leading a team that includes an established email marketing manager. They will partner with the CRM team to architect customer journey strategies and oversee the evolution of our personalization and automation capabilities. As the business owner of Zappos App they will drive the mobile growth strategy while partnering with cross-functional teams to enhance the customer experience. They will own channel performance metrics strategic planning and the channel roadmap advocating for innovations that drive long-term growth. The right candidate will bring strategic vision analytical depth and cross-functional leadership skills to transform our customer engagement programs.
Key job responsibilities
Define and drive comprehensive strategic vision for email push notifications and app channels aligned with Zappos business goals and growth targets
Lead strategic planning and goal-setting across channels providing executive-level insights and recommendations
Architect next-generation personalization and automation strategies to enhance customer lifetime value
Drive innovation in our mobile app strategy leading cross-functional initiatives to accelerate growth
Champion technology investments and platform enhancements to enable advanced capabilities
Design framework for measuring and optimizing channel performance and customer engagement
Develop strategic partnerships across CRM Product Tech and Creative to drive transformation initiatives
Guide the evolution of our lifecycle marketing program through strategic testing and optimization
Lead stakeholder management and executive communication of strategic initiatives and results
Mentor and develop team members while fostering a culture of innovation and customer obsession
- 6 years of professional non-internship marketing experience
- Experience managing teams
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience driving direction and alignment with cross-functional teams
- Bachelors Degree
- Experience with basic HTML website management and content management systems (CMS)
- Experience in e-commerce or fashion retail
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127800/year in our lowest geographic market up to $211200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Required Experience:
Director
Employment Type
Full-Time
Department / Functional Area
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