The Business Unit Manager is responsible for coordinating facilitating and leading the strategic development tactical implementation and financial planning components of all Sales and Marketing related topics of the Brand Strategy and manage customer and other commercial activities including leading and coaching Sales Force to maximize brand sales and margin placing the patient at the center of any efforts and operating within AbbVie business code of conduct policies and all applicable laws and regulations.
Key Responsibilities
- Develops manages and executes all brand related activities as per Brand Plan such as development and implementation of commercial Brand strategy and tactical Brand activities execution and delivers sales performance in order to maximize or exceed brand sales and margin within expense budgets.
- Leads the Brand Team Members around a brand vision and objectives that are shared by all members. Ensures Brand Team Members contribute to the development of the Brand strategy through the Brand Planning process in line with strategy defined by Global Brand Team and ensures adequate involvement of multiple functions as relevant for the Brand. Continuously encourages Brand Team members collaboration and fosters team spirit.
- Optimizes resource utilization by leading developing and coaching Sales Team performance including setting sales targets and incentive schemes managing Sales Force Management Systems and Key Performance Indicators in order to continuously improve sales performance. Ensures regular updates on Sales Team skills in terms of medical technical and special in-field knowledge areas. Ensures all direct reports use systems/tools in timely adequate and compliant manner.
- Holds accountability for allocated Brand in terms of brand sales and financial planning (Financial Plan Focus/Update Long Range Plan and LBEs).
- Sets future direction for existing and new products and business opportunities in order to seize maximum business results.
- Manages and builds cross functional cooperation between key stakeholders builds effective multidisciplinary In Field Teams. Ensures timely and qualitative market intelligence information flow to Brand Teams and brand strategy/tactical communication from Brand Teams to In-Field Teams in order to optimize brand strategy and its execution.
- Develops and coaches talent and build succession plans in order to ensure continuous high performance and engaged talent pipeline in Sales and Marketing.
- Liaises with relevant Area and Global functions in order to integrate global and area strategy / tactics into the local brand planning strategy and execution and to facilitate the development and alignment of global and area brand vision and strategic objectives.
- Acts as a role model in the AbbVie WWW behavior and enables the Brand Team matrix to work in order to achieve high quality strategy and execution capability in all allocated brands.
- Takes accountability and responsibility for Brand Team activities and processes (organize / chair / facilitate Brand Team meetings).
- Facilitates an environment that encourages and recognizes success and results of both team and individual levels.
Qualifications :
- Bachelors degree or equivalent.
- Fluent in Portuguese and English.
- Min. 8 years of experience in sales and marketing with at least >2 years of people management.
- Relevant experience with proven track record of success in a marketing and sales leadership position within biotech/pharmaceutical industry.
- Proven track record of successful leadership management and coaching of teams and individuals and in having developed talent and performance managed low performers.
- Ability to develop business vision translate into strategies and actionable realistic execution actions plus knowledge of territory and relationships with key stakeholders.
- Excellent knowledge of healthcare environment and evolving landscape.
- Excellent knowledge of strategic tactical marketing sales principles and techniques
- Operates and leads effectively in a matrix structure.
- Solid knowledge on finance principles and processes and English language proficiency verbally and in writing (for all non-English speaking countries).
- Effectively communicates influences and negotiates with all relevant external/internal stakeholders.
Additional Information :
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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Work :
No
Employment Type :
Full-time