Specialist, Digital Marketing

Summary

Organization:

Plan International Canada

Reports to:

Manager Digital Marketing

Location:

Toronto (Hybrid)

Status:

Full-time Permanent

Contact Level:

B

The Position

• Responsible for coordinating and executing acquisition campaigns through various online channels and platforms that drive revenue acquire new donors build brand awareness and generate leads
• Stay up-to-date on and apply a deep understanding of digital marketing best practices and new/upcoming marketing trends to our online acquisition efforts
• Support a profitable acquisition strategy by helping our agency and internal stakeholders optimize existing channels and find new innovative ways to break through the digital marketplace
• Work with internal web stakeholders to build test track and optimize our landing page for optimal User Experience for prospects and donors
• Develop and/or help develop campaign narratives creative and copy
• Work closely with our external digital media agency to ensure all projects and deliverables remain on-time and are both setup and executed successfully
• Leverage both digital marketing and project management best practices
• Analyze user behavior data extracting insights and recommending tactical optimizations
• Understand the vendor payment process and efficiently managing vendor invoices
• Maintain oversight across a variety of channels including Search Engine Marketing Display Paid Social various lead generation initiatives web enhancements to support our e-Commerce platform and web analytics
• Set-up internal campaigns across social channels Facebook Instagram LinkedIn Snapchat
• Track and report results to internal stakeholders sharing key learnings and best practices

What success looks like

• Effective and organized project management of ongoing and upcoming activities
• A proven and ongoing grasp on the digital marketing landscape including what works best in the fundraising space and emerging strategies/technologies
• Contribute to the successful development and growth of our paid online acquisition programs through SEM Display Paid Social and other paid initiatives
• Assist with the planning and executing of digital campaigns including building briefs for the successful setup of projects
• Monitor campaign performance including development and management of Key Performance Indicator dashboards measuring actions identifying opportunities and risks recommending and implementing solutions based on insights
• Developing marketing web enhancements/requirements to support acquisition initiatives including landing page recommendations creative assets and our Gifts of Hope e-Store
• Work collaboratively with stakeholders in other departments to assist in developing their acquisition awareness or lead generation campaigns on digital channels
• Building a strong relationship with external vendors and agencies as well as internal stakeholders
• Understand the brand persona of Plan and help build a marketing message that effectively conveys our work to new and existing audiences

As our ideal candidate you will have:

• Successful track record in online marketing with a strong background in online marketing platforms including paid social display paid search and others
• Experience in cause marketing/the not-for-profit digital marketing landscape
• Demonstrable experience with analytics reporting and analysis
• Familiarity with data measurement competitor analysis and other relevant tools (Google Analytics SEM Rush Crazy Egg etc.)
• A strong ability to stay organized and multi-task in a fast-paced environment
• Personal values consistent with those of Plan International Canadas organizational values
• Strong project management skills and attention to detail
• Ability to work both independently and collaboratively depending on what the project requires
• Excellent communication both oral and written
• Preference for experience in full-funnel marketing remarketing and conversion tracking
• Experience in graphic design and/or video content development is not required but would be a bonus