Manager Digital Marketing

What is the opportunity

RBC Digital Marketing is seeking a motivated and data-driven Manager to join their Personal Lending this role youll plan and deliver high-impact digital initiatives that drive new client acquisition and retention through digital channels such as email personalization and SEO while supporting business strategies. Working in partnership with Business Unit team members and cross-functional partners youll leverage data and analytics to make recommendations that drive key business objectives through digital channels. As part of the Personal Lending team your work will play a key role in assisting individuals and families by providing lending solutions that support their unique financial needs.

This is fast paced and complex work in a highly matrixed organization. It requires an organized communicator with both strong technical and marketing skills to work through minor details while keeping an eye on the big picture.

What will you do

• Serve as a SME for line of business partners on digital best practices
• Contribute towards targets and key business outcomes rooted in foundational understanding of business strategy
• Plan develop and execute digital marketing campaigns in close collaboration with mass channel marketing partners in support of business goals and objectives for client acquisition
• Achieve optimization across the online funnel deliver on business goals and maximize ROI
• Navigate complexity and work collaboratively with key stakeholders across the organization including internal and external partners from ideation and strategy to execution and reporting
• Support Search Engine Optimization strategy and product teams to drive revenue by increasing the number of qualified visitors to Lending public site

What do you need to succeed

Must-have

• 5 years of digital marketing experience ideally with a focus on digital client acquisition
• Bachelors degree or College diploma in Business/Marketing/Technology
• Excellent project management and organizational skills; ability to confidently and effectively lead a project team through timelines prioritization budget management and collaboration
• Ability to build strong relationshipsand integrate skills with ability to influence internal and external peers and partners
• Demonstrate a proactive and results-driven approach taking personal responsibility for achieving business objectives and delivering high-quality outcomes.
• Technical skills include familiarity with:
  • Creating reports and support tools like Google Analytics AWS Quicksight Semrush Siteimprove
  • Website A/B testing and personalization tools
  • Working in Content Management Systems
  • Development/staging/production environments
  • Proficiency in web development technologies including HTML CSS and JavaScript

Nice-to-have

• Financial Services marketing experience and/or experience in a large matrix organization
• Ecommerce marketing or digital product ownership experience
• Experience with digital marketing SaaS tools/products

Whats in it for you

We thrive on the challenge to be our best progressive thinking to keep growing and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other reaching our potential making a difference to our communities and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits and competitive compensation
• Leaders who support your development through coaching and managing opportunities
• Work in a dynamic collaborative progressive and high-performing team
• Ability to make a difference and lasting impact
• Opportunities to do challenging work

Job Skills

Additional Job Details

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best effectively collaborate drive innovation and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect belonging and opportunity for all.