Assistant Brand Manager - Media
Assistant Brand Manager - Media
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Job Description
MEDIA STRATEGY & CAMPAIGN MANAGEMENT
Develop integrated media strategies and tactical plans working closely with agency partners to deliver insightful/effective/efficient plans.
Responsible for day-to-day campaign management including media optimizations budget shifts and performance monitoring.
Ensure all media plans are optimized to deliver reach awareness impact and engagement and to achieve overarching marketing objectives.
Ensure agencies develop insightful comprehensive mid and post campaign analyses and learnings are applied to future campaigns as real-time as possible.
Work cross-functionally to ensure integration of Paid Earned Managed & Owned media.
MEDIA AGENCY MANAGEMENT
Manage the media agency (including Media Strategy/Planning/Buying TV/Video Programmatic Social Search OOH) to develop plans that deliver on objectives.
Ensure ongoing campaign monitoring and optimization ensuring key insights are delivered and leveraged to strengthen our plans.
Coordinate the annual media planning and buying reviews.
Collaborate with media agency to develop and manage campaign benchmarks on an on-going basis.
DIGITAL MEDIA STEWARDSHIP
Implement digital media best practices to deliver more targeted relevant and data-driven advertising campaigns especially via scaling programmatic advertising.
Understand and leverage all data available to improve media targeting efficiency and effectiveness and ensure a consistent audience-centric approach.
Ensure compliance to GDPR & KVKK and any other relevant. Data privacy laws relevant for TR & EU. Advertising following global guidelines and legal team directions.
Identify analyze and leverage the latest digital media trends partners and emerging technologies seeking out new opportunities and applying them to our media strategies.
Qualifications :
Minimum of 2 years experience in media and research either on the agency or client side with technical know-how in Media Buying/Planning/Research.
Media buying& planning and performance analysis experience including digital advertising and analytics as well as traditional media.
Direct experience in data driven advertising programmatic tools and strategies.
Sound strategic thinking capabilities and the ability to anticipate trends and turn insights into action
Precise attention to detail
Strong planning prioritization and project management competencies
Ability to lead and manage multiple agencies & partners.
Fluent in written and spoken English with an outstanding writing and verbal communication skills.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
