E-Commerce & D2C Manager
E-Commerce & D2C Manager
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Job Description
About the Brand
A fast-growing kidswear brand dedicated to creating playful high-quality fashion for children. With a strong design philosophy and growing presence across India we’re on a mission to become the go-to brand for kids’ fashion.
Role Overview
We are looking for a dynamic and data-driven E-Commerce & D2C Manager to lead and scale our online sales channels across marketplaces (Myntra Amazon Flipkart FirstCry etc.) and our own D2C website. This person will be responsible for sales performance platform strategy marketing coordination and P&L ownership of the online business.
Key Responsibilities
Marketplace Management (Myntra Amazon Flipkart FirstCry):
- End-to-end management of listings cataloguing inventory planning pricing and offers.
- Build strong relationships with category managers to drive visibility and performance.
- Manage platform campaigns ad budgets and merchandising strategy.
- Coordinate with warehouse logistics and operations to ensure smooth fulfillment.
D2C Website Management:
- Drive traffic and conversions via performance marketing (with agencies or in-house).
- Improve website UI/UX product storytelling and customer journey.
- Oversee Shopify/Tech stack third-party integrations and analytics.
- Execute and analyze campaigns (email SMS influencer etc.).
Business Analysis & P&L Ownership:
- Prepare and manage monthly quarterly and annual business reports.
- Track sales performance margins returns and customer acquisition costs.
- Suggest strategies based on sales trends customer data and competitor insights.
- Collaborate with finance supply chain and design teams for holistic planning.
Qualifications
- 5 years of experience in e-commerce/D2C preferably in fashion/apparel or consumer brands.
- Deep understanding of marketplace dynamics (especially Myntra Flipkart Amazon FirstCry).
- Hands-on experience with Shopify Google Analytics and basic ad platforms (Meta/Google).
- Strong analytical mindset with P&L and KPI ownership experience.
- Excellent communication and team coordination skills.
- Prior experience in kidswear fashion or lifestyle is a plus.
What We Offer
- Competitive salary of 6LPA.
- Opportunity to lead e-commerce at a high-growth kidswear brand.
- Creative freedom fast decision-making and direct impact on brand growth.
- A young passionate team and supportive work environment.
Skills
E-Commerce Management, Direct-to-Consumer (D2C) Strategy, Marketplace Management (Myntra, Amazon, Flipkart, FirstCry), Inventory Planning, Pricing Strategy, Campaign Management, Performance Marketing, Shopify, Google Analytics, Advertising Platforms (Meta, Google Ads), P&L Ownership, Data Analysis, Sales Performance Tracking, Team Coordination, Communication Skills, Customer Journey Optimization, Product Storytelling
Employment Type
Full Time
