WhiteHat SEO Backlink Strategist
WhiteHat SEO Backlink Strategist
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Job Description
Job Title: White/Grey Hat SEO Backlink Strategist
Company: Dubai Based Home & Decor Furnishing Business
Job Location: Johar Town Lahore
Job Type: Full-Time Onsite
We are dedicated to significantly expanding our digital presence and enhancing our online visibility through strategic and effective SEO practices.
Job Summary: We are seeking a highly skilled and adaptable SEO Backlink Strategist to develop implement and manage a comprehensive backlink strategy. The ideal candidate will possess a deep understanding of both white hat and calculated grey hat link-building techniques demonstrating the ability to leverage a diverse range of tactics to drive organic traffic and improve search engine rankings. A proven track record with demonstrable results from the past year showcasing successful campaigns across the spectrum of link-building approaches is essential.
Key Responsibilities:
- Design and execute a holistic backlink acquisition strategy integrating both ethical (white hat) and strategic risk-managed (grey hat) methodologies.
- Identify and secure high-quality relevant link-building opportunities through diverse channels including outreach content marketing broken link building resource page creation guest posting and strategic PBN utilization where appropriate.
- Conduct in-depth competitor backlink analysis to uncover innovative and effective link-building tactics.
- Monitor and analyze backlink profiles rigorously using industry-leading tools (e.g. Ahrefs SEMrush Moz Majestic Screaming Frog Google Search Console).
- Collaborate closely with content and marketing teams to create compelling linkable assets and ensure content supports link-building goals.
- Continuously monitor search engine algorithm updates and adapt strategies to maintain effectiveness mitigate risks and capitalize on new opportunities.
- Manage and optimize a diverse backlink portfolio ensuring its resilience and long-term impact.
- Provide detailed data-driven reports on backlink performance organic traffic growth keyword rankings and overall ROI.
- Stay abreast of the latest SEO trends tools and best practices across the white and grey hat spectrum.
Qualifications:
- Minimum of 3-5 years of dedicated experience in SEO with a strong emphasis on backlink strategy and implementation.
- A comprehensive portfolio or detailed case studies showcasing successful backlink campaigns (both white and grey hat) and their measurable impact on rankings and organic traffic within the past year is mandatory.
- Expertise in a wide array of link-building techniques including white hat (outreach content marketing broken link building) and grey hat (e.g. PBNs strategic guest posting content syndication) with a clear understanding of the risks and benefits associated with each.
- Advanced proficiency with SEO tools such as Ahrefs SEMrush Moz Majestic Screaming Frog Google Analytics and Google Search Console.
- Strong analytical skills with the ability to interpret complex data identify trends and make informed data-driven decisions.
- Excellent communication negotiation and interpersonal skills for effective outreach and team collaboration.
- Proactive problem-solver with a high degree of adaptability to the dynamic SEO landscape.
- Ability to work independently manage multiple projects simultaneously and prioritize effectively.
- Bachelors degree in Marketing Communications Business or a related field is preferred.
Employment Type
Full Time
