Insight & Activation Manager
Insight & Activation Manager
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Job Description
Job Description
Walk into any store and youll see the same thing the end result of a bunch of hard work.
The shelf layouts.
The promotional stacks.
The new products landing right where they should.
It all looks seamless from the outside but behind the scenes it takes someone who knows exactly how to make it happen.
Someone who understands the shopper but also the retailer. Someone who can take insight turn it into action and create real commercial growth. Not just data on fancy looking slides tangible results.
That someone could beyou.
Were looking for an Insight & Activation Manager to help shape the next stage of growth for a fast-moving consumer hygiene brand thats already shaking up the category.
The brand is growing quickly across grocery discounters and online but this isnt about chasing short term sales. Its about putting brand value back into a category thats too often treated as transactional. Building something sustainable that connects shopper need with retail execution in a way that actually works.
This is a commercial insights role at its core. Your job is to turn category data into channel strategies that drive real results. Work directly alongside the Sales Director to build plans across product price promotion and placement.
Its about knowing what drives shopper conversion and working hand in hand with Sales to land trade initiatives that deliver a clear return. That could mean spotting category white space building channel recommendations or developing activation plans that drive feature and display in a way that feels right for the brand - not forced.
Engage with the Marketing team to ensure campaigns work just as well at point of purchase as they do on the newest and trendiest social media platform. That means aligning the physical and digital experience making sure what you see in store and online is consistent commercially sound and rooted in how shoppers actually behave.
Youll lead monthly channel and customer planning bringing together distribution media pricing and promotional plans in one joined up view. Track execution measure performance and feed the lessons back into the business so next time its even better. Theres a real test-learn-scale mindset here. You wont just hand over a plan and hope for the best youll be right there seeing it through.
Work shoulder to shoulder with the Sales Marketing Finance and Supply Chain teams to turn yourconcept into reality - making these plans stick takes collaboration. Youll represent the customer voice internally challenging when things dont feel commercially executable and bringing people with you when they do.
Experience in category development customer marketing or trade marketing in FMCG is key. Youll know how to navigate the UK retail and omnichannel landscape and youll have the commercial chops to balance category growth with cost and margin. This role is data led so expect to get your hands on with data tools like Kantar and retailer EPOS.
This is a business thats entrepreneurial action led and still growing fast. If youre looking for a role where you can make decisions drive strategy and see the direct impact of your work in the category this could be the one.
Apply now!
50k - 60k Bonus
Required Experience:
Manager
Employment Type
Full-Time
