Country Lead - Spain

Job Title: Country Lead Spain

Location: Ceuta
Reports to: Senior Director Southern Europe

Role Overview

Flutter is the worlds largest online sports betting and iGaming group listed on the London and New York Stock Exchanges. Our newly formed Flutter SEA (Southern Europe & Africa) region is one of our largest with annualized revenues of well over $2bn centered around our market leadership position in Italy. Despite the scale of the region already its also one of our fastest growing powered by a combination of organic growth from iconic brands like Sisal and PokerStars expansion into fast growing markets like Turkey and newly acquired brands joining the region such as SNAI.

At the center of this story is The Flutter SEA team a diverse group of talented and committed professionals focused on harnessing that growth and fulfilling Flutters true potential across the region. This is your chance to play a key role in that growth story as we look to combine the scale resources and expertise of our SEA team with increased local focus on the PokerStars Southern Europe business. Comprising the countries of Spain France and Portugal this region generates over $150m in revenue per annum for the PokerStars brand with significant headroom to grow as all 3 markets continue to post healthy growth rates. To better position itself to capitalize on that growth PokerStars is transitioning to a more regionally lead approach with a locally focused team overseeing all key business levers and within a highly autonomous operating model. We are looking for energetic collaborative commercially minded leaders to help form the leadership team for the region create a compelling vision for growth devise a great strategy to achieve it and to create a high-performing team and culture to deliver it.

Reporting to the Senior Director Southern Europe this position will be responsible for the P&L and performance of our Spanish market overseeing a business that generates more than 100m a year in revenues. Working primarily on the PokerStars brand you will also oversee operations for our Betfair business in Spain providing strategic guidance and day to day decision making as part of their leadership team too. your day to day responsibilities will focus on driving commercial performance and improving the customer experience leading a multi-vertical team across Customer Value Management content and CX product and proposition development customer care compliance. you will also work closely with the Marketing Director for Southern Europe to ensure we have an integrated and credible plan for customer acquisition growth. Were looking for a dynamic leader with a strong digital background capable of both thinking strategically and driving short term performance targets. Youll need excellent communication skills enjoy working in diverse working environment and be a very effective stakeholder manager.

Key Responsibilities:

Strategic Leadership & Country Oversight

• Full P&L ownership for PS Spain setting out clear goals and strategy in line with our ambitions and targets for the market

• Develop and implement a credible plan for achieving those goals covering key business levers around Promotions Marketing Customer Operations & Product Development

• Drive effective resource allocation balnacing adherence to strategy and plan with short term performance trends and targets

• Develop a deep a coherent analysis and understanding of the local market and its consumers

• Foster collaboration between product marketing acquisition CVM customer care and compliance teams within the country.

• Oversee the day to day running of the Betfair Spain business

Financial & Performance Management

• Set and monitor financial KPIs ensuring the country achieves revenue and profitability targets.

• Identify and capitalize on new revenue streams while optimizing existing business lines.

• Enhance efficiency in customer value management (CVM) acquisition and retention strategies.

• Oversee budgeting forecasting and financial planning for the country.

Commercial Planning

• Lay down a commercial plan for all verticals within the market that reconciles to goals and objectives for the market

• Leverage consumer insight and analytics to build high impact plans to deliver the overall strategy

• Identify the key initiatives to drive commercial outcomes create an outcome focused plan and working environment to deliver them

CVM Management

• Directly oversee promotional investment plans and execution

• Build a compelling customer contact strategy for players in the market

• Closely monitor retention and Customer growth KPIs and optimize plans accordingly

• Create a collaborative and dynamic working culture with key delivery partners across Product Marketing and Analytics

Integrated Planning and Delivery with Key Partners

• Work closely with marketing to ensure we have an integrated plan for the market

• Work closely with customer operations to ensure we have an integrated plan for the market

• Work closely with Product teams to ensure we have integrated plan for the market

Leadership & Talent Development

• Build and lead a high-performing country leadership team ensuring strong execution and focus at the local level.

• Develop talent engagement and succession plans to foster leadership growth.

• Champion a culture of collaboration innovation and accountability across all teams.

Regulatory & Stakeholder Management

• Ensure full compliance with local iGaming regulations and corporate governance policies.

• Build effective relationships with local regulatory bodies operators and key external stakeholders.

• Manage relationships with local partners affiliates and governmental authorities to support business growth.

Market Expansion & Brand Positioning

• Identify new market opportunities within the country overseeing local go-to-market strategies and customer-centric growth strategies.

Requirements:

Industry Expertise & Market Knowledge

• Extensive leadership experience ideally as a Director GM or similar role within the iGaming industry.

• Experience in managing country-specific operations with a focus on Poker Sports and Casino.

Financial & Strategic Acumen

• Strong business acumen with a proven track record of driving profitability and scaling operations.

• Exceptional analytical and data-driven decision-making skills.

• Ability to develop and execute a comprehensive country strategy that aligns with regional and corporate goals.

Leadership & Communication

• Exceptional people management skills with experience leading and mentoring senior teams.

• Strong stakeholder management abilities with the capacity to influence at all levels.

• Excellent negotiation and communication skills in English and the local language.

Flexibility & Compliance

• Experience navigating highly regulated markets and ensuring strict adherence to local laws.

• Ability to travel within the region as required.