Principal Revenue Marketing Manager
Principal Revenue Marketing Manager
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Job Description
POS-29264
Principal Revenue Marketing Manager - Downmarket & Upmarket (US)
Were looking to hire two strategic and execution-focused Principal Revenue Marketing Managers. One position will lead marketing for the Downmarket segment (Small Business) and the other will lead the Upmarket segments (Mid-Market & Corp.) These roles are ideal for a strong collaborator who thrives at the intersection of marketing sales and technology and who is energized by building sales programs that drive revenue impact at scale.
You will partner closely with US Sales leadership and sales teams Demand Generation Product Marketing Sales Strategy and Integrated Marketing to lead and execute marketing strategy across your assigned sales segment. You will build and scale data-driven marketing tactics and sales programs that accelerate deal creation and improve conversions across the funnel to deliver high growth and impactful revenue motions.
Success in these roles requires a deep understanding of the US market including regional buying behaviors and the distinct needs of small business customers to ensure that programs resonate with and effectively convert prospects.
This role reports to HubSpots U.S. Revenue Marketing Manager and must be based in the United States. The individual must work EST hours.
In These Roles You Will:
Drive Segment Marketing Strategy
- Develop & own revenue marketing plansaligning deeply with sales teams to drive meaningful engagement pipeline and revenue growth
- Develop differentiated approaches that account for the unique buying behaviors sales cycles and decision-making processes of either downmarket or upmarket customers
Build High-Impact Revenue Programs
- Architect mid-funnel tactics and sales-aligned marketing programs that support deal creation and accelerate pipeline velocity
- Leverage AI tools and database insights to create and deploy comprehensive data-driven campaigns that target high-value prospects through personalized multi-channel outreach
Scale Campaign Execution
- Drive campaign execution and activation with sales teams
- Build strategic prospecting programs enhanced by AI-powered targeting and personalization that scale effectively across different customer segments and deal sizes
Foster Cross-Functional Alignment
- Establish and nurture robust relationships with key stakeholders across Sales Business Development Integrated Marketing Demand Generation Product Marketing & Sales Strategy teams
- Manage constant stakeholder communication and expectations ensuring consistent delivery of high-quality programs and results to sales leaders while maintaining alignment across competing priorities
- Drive high-impact revenue outcomes by fostering team accountability and alignment through clear goals and tracking progress against specific plays
Optimize Through Data
- Leverage sales and marketing data to inform campaign strategy and identify high-impact opportunities
- Translate complex data into actionable insights and present findings fluently to sales leaders and cross-functional partners
- Continuously monitor and analyze KPIs utilizing data-driven insights to refine strategies and enhance campaign performance
- Experiment relentlessly to test and optimize revenue tactics that improve deal creation conversion and rep productivity
What You Bring:
Experience & Background
- 7 years of experience in revenue marketing (B2B) sales sales management or sales enablementpreferably in SaaS and field-facing roles
- Deep understanding of B2B sales processes sales methodologies and go-to-market motions with advanced revenue marketing knowledge and a proven track record of solving complex demand problems from both seller and buyer perspectives
- Strong background with a examples of how you have delivered revenue growth by leveraging data analytics and AI for campaign optimization and customer segmentation
Technical & Strategic Skills
- Demonstrated ability to leverage third-party data and AI tools to identify high-potential prospects and run effective sales campaigns
- Deep understanding of the US market and how customers buy and engage
- Familiarity with and experience of using modern GTM tools and platforms (AI-enhanced and multichannel)
- Experience implementing AI tools and modern B2B technologies to optimize marketing campaigns
- Experience with HubSpot platform and/or platform ecosystem is a plus
Leadership & Collaboration
- Excellent project management skills with the ability to manage complex multi-segment initiatives
- Strong stakeholder management skills and the ability to hold stakeholders accountable for developing and delivering programs within a high-velocity shifting environment
- Ability to work collaboratively in a cross-functional team environment
- Inspires teams through change leading by example setting clear direction and securing buy-in from key stakeholders
Core Competencies
- Solid business and sales acumen with prior sales experience preferred
- Strong analytical skills and excellent communication abilities
- Thrives in fast-paced high-change environments and is comfortable embracing ambiguity and shifting priorities
- Collaborative entrepreneurial mindset with a drive to test learn and scale
Cash compensation range: 00 USD Annually
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Cash compensation range: 00 USD Annually
Pay & Benefits
The cash compensation below includes base salary on-target commission for employees in eligible roles and annual bonus targets under HubSpots bonus plan for eligible addition to cash compensation some roles are eligible to participate in HubSpots equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills experience qualifications and other job-related reasons.
This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpots compensation philosophy.
Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.
At HubSpot fair compensation practices arent just about checking off the box for legal compliance. Its about living out our value of transparency with our employees candidates and community.
We know the confidence gapand impostor syndrome can get in the way of meeting spectacular candidates so please dont hesitate to apply wed love to hear from you.
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At HubSpot we value both flexibility and connection. Whether youre a Remote employee or work from the Office we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team youll also attend other in-person events such as your Product Group Summit and other gatherings to continue building on those connections.
If you require an accommodation due to travel limitations or other reasons please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements
Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Germany Applicants: (m/f/d) - link to HubSpots Career Diversitypagehere.
India Applicants: link to HubSpot Indias equal opportunity policy here.
About HubSpot
HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software integrations and resources customers need to connect marketing sales and service. HubSpots connected platform enables businesses to grow faster by focusing on what matters most: customers.
At HubSpot bold is our baseline. Our employees around the globe move fast stay customer-obsessed and win together. Our culture is grounded in four commitments: Solve for the Customer Be Bold Learn Fast Align Adapt & Go! and Deliver with HEART. These commitments shape how we work lead and grow.
Recognized globally for our award-winning culture by Comparably Glassdoor Fortune and more HubSpot is headquartered in Cambridge MA with employees and offices around the world.
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Required Experience:
Manager
Employment Type
Full Time
