Brand Specialist - Advertising
Brand Specialist - Advertising
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Job Description
INSIGHTS & ANALYSIS
Analysis of consumer insights and media habits and translating it to actionable strategy and execution.
Curiosity and proactive mindset to discover opportunity in media trend and/or consumer media consumption behavior where Red Bull brand can further strengthen its brand equity towards consumer.
TOUCH POINT STRATEGY & PAID MEDIA PLANNING
Objective driven touchpoint and paid media planning with efficiency and effectiveness including bring to life the campaign concept/idea through appropriate consumer journey identifying clear role for paid earned managed and owned.
Proactive touchpoint and media ideation (online & offline) that creates deep engagement and/or create WOW brand moments for consumers.
PROJECT MANAGEMENT
Effective management of assigned projects from business strategy & objective setting agency briefing project timeline management to final execution.
Cross-functional collaboration with Red Bull Japan internal functions (Marketing functions Off- & On-Premise team Finance) headquarter counterparts and also agency partners.
PAID MEDIA PERFORMANCE & QUALITY CONTROL INCLUDING COMMUNICATION PLATFORM MANAGEMENT
Dedicated effort to achieve & maximize paid media performance (esp. TV OOH and Online Ad) against measurable objective including post-execution review and implications for future projects.
Management of communication platforms e.g. LINE official account as a part of paid media planning.
CREATIVE ADAPTATION & PRODUCTION MANAGEMENT
Lead the local adaptation of HQ-developed creative to maximize relevance and effectiveness for Japanese consumers.
Qualifications :
35 years of B to C marketing with direct experience of touchpoint planning media campaign management and creative production under holistic integrated marketing communications planning in advertising agency and/or brand marketing (client).
Business level Japanese and English written and spoken.
*FMCG marketing experience plus
Additional Information :
- 1
- Tri-Seven Roppongi 12F
- 9:0018:00110:0015:00
- 40
- 6.5%
- 20
Retirement program Defined Contribution Plan 6.5% of monthly base salary)
Group life insurance
Group medical insurance Long-term disability insurance (income security)
Benefit one
Maximum of 20 days of annual leave right after entering the company (it differs depending on joining month)
Staff discount for Red Bull and AlphaTauri apparel purchased on RBs online store.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
