Brand Marketing Director, LoopNet
Brand Marketing Director, LoopNet
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Job Description
Job Description
CoStar Group Company Intro:
CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information analytics and online in the S&P 500 Index and the NASDAQ 100 CoStar Group is on a mission to digitize the worlds real estate empowering all people to discover properties insights and connections that improve their businesses and lives.
We have been living and breathing the world of real estate information and online marketplaces for over 35 years giving us the perspective to create truly unique and valuable offerings to our continually refined transformed and perfected our approach to our business creating a language that has become standard in our industry for our customers and even our continue that effort today and are always working to improve and drive is how we deliver for our customers our employees and equipping the brightest minds with the best resources available we provide an invaluable edge in real estate.
LoopNet:
LoopNet the most popular place to find a space is the #1 global commercial real estate more than 13 million global unique monthly visitors LoopNet provides brokers buyers and sellers with what they need to meet and make has established itself as the most effective and far-reaching digital marketplace for commercial real estate owners and are not done yet!We continue to focus on driving expansionby increasing market share in the US and abroad continuously innovating and enhancing the product and growing a powerhouse global team to reach our more about LoopNet.
Role Description:
This marketing leadership role oversees LoopNets brand marketing and audience engagement efforts with the objective of increasing our fame mindshare positive brand sentiment and brand cohesiveness.
LoopNet is a highly successful business with exciting opportunities for growth in the years ahead. Underpinning that growth is our brand and our relationship with the commercial real estate market that we serve owners brokers tenants and buyers.
As Brand & Engagement Director you will take responsibility for developing a brand strategy that aligns with our company goals and reinforces our position in the market. Once agreed with stakeholders youll then take that strategy and bring it to life through the execution of carefully planned campaigns and marketing projects.
You will be the point-person for brand decisions including tone of voice messaging and visual direction vocabulary and market positioning. Youll work with marketers from across the department to consult on the branding components of any marketing activities as well as take the lead on critical brand initiatives.
Youll also oversee and take responsibility for the continuous improvement of a small team consisting of content marketing field marketing and communications professionals. The wider marketing department also includes product marketers analysts designers and developers.
This is a highly collaborative role where youll spend much of your time meeting with and influencing others through persuasive data-led insights competitive intelligence and informed by your experience. Youll partner with product and performance marketing teams to create cohesive on-brand experiences which drive engagement awareness and positive sentiment.
This position is in office Monday through Friday.
Responsibilities:
- Develop and execute our brand strategy accounting for target audiences on the supply (listers) and demand (searchers) side.
- Lead the development of brand messaging and positioning ensuring consistency across all touchpoints and channels.
- Take the lead on the creation of brand and engagement campaigns and projects including:
- Brand messaging and advertising
- Branded presences including in-product collateral social platforms
- Thought leadership
- In-market events and field marketing
- Gifting and corporate hospitality
- Coach and guide direct reports in the team to ensure high quality output and performance in line with our objectives.
- Measure and analyze the effectiveness of brand initiatives through focus groups market surveys client interviews and analytics. Apply these insights to refine the approach and incrementally improve results.
- Consult and approve on brand considerations across all marketing and customer-facing content.
Qualifications:
- Bachelors degree required from an accredited not-for-profit college or university
- A track record of commitment to prior employers
- Demonstrable experience in a similar marketing position where brand and audience engagement were key factors of success.
- A track record of measurable improvement in brand measures including awareness sentiment and recall.
- Expertise in B2B channel activation including digital advertising events and thought leadership content.
- Experience of B2B marketing ideally at an online marketplace advertising services provider or technology company.
- Real estate industry knowledge or experience while not essential would be a major advantage.
- Planning consider the details of marketing plans and how they will become practical reality.
- Written communication accurate compelling copywriting and the ability to distill nuanced value proposition messaging into simple impactful memorable brand messages.
- Organization well organized diligent and structured in way of working and communicating with others.
- Team play happiest when collaborating and working in a team assembled from a range of stakeholders and contributors.
- Goal-oriented focused on the end result and dedicated to reaching it through a series of well-thought-out steps.
- Strong analytical mindset with the ability to interpret data and translate insights into actionable strategies.
- Excellent communication and presentation skills capable of influencing senior stakeholders and driving alignment.
- High energy and inspiring with a good sense of humor and the ability to bring out the best in those around you through a positive shared sense of purpose.
Whats in it for you
When you join CoStar Group youll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed.
We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training tuition reimbursement and an inter-office exchange program.
Our benefits package includes (but is not limited to):
- Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
- Life legal and supplementary insurance
- Virtual and in-person mental health counseling services for individuals and family
- Commuter and parking benefits
- 401(K) retirement plan with matching contributions
- Employee stock purchase plan
- Paid time off
- Tuition reimbursement
- On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
- Access to CoStar Groups Diversity Equity & Inclusion Employee Resource Groups
- Complimentary gourmet coffee tea hot chocolate fresh fruit and other healthy snacks
We welcome all qualified candidates who are currently eligible to work full-time in the United States to please note that CoStar Group is not able to provide visa sponsorship for this position.
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CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing
Required Experience:
Director
Employment Type
Full-Time
