Brand Manager
Brand Manager
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Salary Not Disclosed
1 Vacancy
Job Description
CONSUMER INSIGHTS AND MARKET RESEARCH
Analyzes data and turns them into compelling insights which are actionable and relevant and ensures these insights are addressed through adequate ideas and plans. Combines research data with the market results to identify growth potential in terms of consumption occasions and frequency. With a focus on the younger segment of the target group monitors the consumers perception about brand and products in social media.
PORTFOLIO STRATEGY & INNOVATION
Manages and periodically evaluates the portfolio strategy and actively collaborates on the channel pricing & promo strategy. Leads and manages solid product launches together with sales finance and other marketing functions and acts as the key contact for Red Bull HQ. Understands which packaging solution addresses country-specific needs as well as leads and manages the launch proposal. Collects all learnings to share locally and with International HQ.
ADVERTISING AND CREATIVE
Creates branding and through the line communication for specific marketing projects in strong collaboration with the respective marketing functions. Develops and implements the ideal country-specific advertising plan ensuring international and local learnings taking best practices in to consideration and with the right level of digital and social media integration. Works closely with the Digital Manager to amplify the impact of advertising on own earned and paid media channels. Controls creative and media agencies to ensure correct contractual set-up and strong working relationships to deliver world class creative output. Manages the media agency to ensure the best possible value-for-money advertising plan periodically evaluating and optimizing media campaigns. Annually reviews media planning and buying with the agency and International HQ.
BRAND MANAGEMENT
Trains and supports marketing peers as well as on/off premise and trade marketing with their projects. Supports the Marketing Manager conducting impromptu brand training. Collaborates & ensures synergy on any trade/marketing initiatives. Builds and provides training on new cross-functional tools such as sales/marketing programs or trade marketing. Works closely with the Marketing Manager regional team and International HQ specialists to share learnings best practices to align plans share latest updates and insights. Continually re-applies successful models. Instigates and participates in creative sessions to develop tactics and assesses best practice case studies. Delivers the brand part of the business plan. Sustains or strengthens the brand part of the trial and awareness study; past 4 week/12 month consumption TOM awareness and brand salience.
TEAM LEADERSHIP
Leads supports and develops a team of two direct reportsBrand Trainee (part-time student) and Consumer Collecting Manager (full-time)who is responsible for leading the Student Marketing program and executing the Marketing plan in the field to increase brand awareness strengthen positive brand and product perception and drive consumption (not only among the student target group). This includes the administration of related HR activities.
GENERAL MANAGEMENT
Supports the Marketing Manager to develop and implement the annual business plan. Prepares together with the Marketing Manager the annual plan and financial budgets / P&L in co-operation with the marketing and sales team. Manages and maintains the agreed budget. Builds a strong transparent trusty partnership and cooperation with management and personnel.
Qualifications :
- At least 3 years of previous work experience at similar position in FMCG company.
- Clear understanding of competitor activity and consumer behaviour in a brand and FMCG context.
- Generates consumer insights and translates them in to successful brand initiatives.
- Ability to implement the business strategy successfully while managing associated changes and people processes.
- Strong analytical ability and commercial acumen to understand financial statements and market trends.
- Fluency in English and Slovak (verbal & written).
- Proficient in Word Excel PowerPoint.
- Excellent verbal written and presentation skills.
- Team player with strategic thinking creative and open to new things self-motivated and focused on delivering results/ KPIs.
- A natural positive and self-motivated person capable of working in a team and able to drive processes and improvements.
- Growth mindset
Additional Information :
Base salary (brutto): from 2 500EUR yearly performance bonus. Offered base salary will depend on seniority of the final candidate.
Prevdzkovate: Red Bull Slovensko s.r.o. Svtoplukova 18892/2A 821 08 Bratislava SK
el: Pozvanie kandidta a jeho as na vberovom konan s cieom obsadenia vonho pracovnho miesta u prevdzkovatea
Prvny zklad: l. 6 ods. 1 psm. b) GDPR predzmluvn vzahy
lon doba: Na as nevyhnutne potrebn poas trvania pracovnho pohovoru do rozhodnutia o prijat/neprijat kandidta
Oprvnen zujem: osobn daje uchdzaov o zamestnanie sa nespracvaj na prvnom zklade oprvnenho zujmu.
Prjemcovia: osobn daje uchdzaov o zamestnanie sa neposkytuj mimo prevdzkovatea
Prenos do 3. krajiny: prevdzkovate nezama uskutoni prenos dajov uchdzaov o zamestnanie do 3. krajiny/medzinrodnej organizcie.
Prva dotknutej osoby: prvo na prstup k osobnm dajom prvo na opravu prvo na vymazanie prvo na obmedzenie spracvania prvo namieta proti spracvaniu prvo na prenosnos dajov a prvo poda sanos dozornmu orgnu a to v rozsahu poda l. 15 a nasl. Nariadenia GDPR.
Poskytnutie bench osobnch dajov formou zaslania ivotopisu a iadosti o zamestnanie je predpokladom aby sa prevdzkovate dozvedel o tom e dotknut osoba sa u neho uchdza o zamestnanie.
V svislosti so spracvanm osobnch dajov uchdzaa o zamestnanie neexistuje automatizovan rozhodovanie a profilovanie.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
