Job Title: Junior Content Writer
Department: Marketing
Location: Viman Nagar Pune (On-Site)
Working Days: Monday -Friday (Sat Sun Off) (11 am-08 pm) (Work from Office).
Be part of the AcquireX team that unleashes the power of leading-edge technologies to help improve e-commerce processes in the hardware world.
Job Summary:
We are seeking a highly creative and skilled Junior Content Writer to join our marketing team and support a leading client in the e-commerce hardware industry. The ideal candidate will have a strong understanding of digital marketing a passion for crafting compelling narratives and the ability to adapt their writing style to various platforms and audiences. You will be responsible for developing high-quality engaging content that drives brand awareness customer engagement and sales.
Key Responsibilities:
- Content Strategy & Planning:
- Collaborate with the marketing team to develop and execute content strategies aligned with client business objectives.
- Conduct thorough keyword research and competitive analysis to identify content opportunities.
- Create content calendars and editorial plans to ensure consistent and timely content delivery.
- Content Creation:
- Develop high-quality engaging and informative content across various channels including:
- Website content: Product descriptions blog posts landing pages FAQs case studies etc.
- Social media content: Captions posts stories video scripts etc.
- Email marketing campaigns: Subject lines email copy newsletters etc.
- Paid advertising copy: Ad copy for search social and display campaigns.
- Conduct thorough research and interviews to gather information and ensure content accuracy.
- Write clear concise and persuasive copy that resonates with the target audience.
- Optimize content for search engines (SEO) and user experience (UX).
- Content Performance Analysis:
- Track and analyze key metrics (e.g. website traffic engagement conversion rates) to measure content performance.
- Identify areas for improvement and make data-driven recommendations to optimize content strategies.
- Collaboration:
- Work closely with the marketing sales and design teams to ensure seamless content integration across all channels.
- Build and maintain strong relationships with clients and stakeholders.
- Stay Updated:
- Keep abreast of the latest industry trends best practices and technologies in content marketing.
Qualifications:
- Bachelors degree in English Journalism Marketing Communications or a related field.
- 1 to 2 years of professional experience in content writing preferably in the e-commerce or technology industry.
- Proven ability to create high-quality engaging and persuasive content across various platforms.
- Strong understanding of SEO principles and best practices.
- Excellent research writing editing and proofreading skills.
- Strong analytical and problem-solving skills.
- Ability to work independently and as part of a team.
- Excellent communication and interpersonal skills.
- Portfolio of work demonstrating strong writing and creative skills.