Manager, Organic Social

HelloFresh is seeking a Senior Manager Social Media & Content to lead the Organic Social team establishing best-in-class social and content strategies piloting and creating exciting new content concepts on existing and emerging platforms and overseeing community management for HelloFreshs growing brand portfolio. The Organic Social team serves content to an audience of over 5MM consumers on owned social channels alone.

This position will work within the Marketing organization to maintain industry-leading levels of brand awareness brand affinity reputation retention and growth.

You will...

• Own organic strategy (primarily on Reddit Meta TikTok and Youtube) and business outcomes for HelloFresh Green Chef EveryPlate and Factor brands.
• Use data and constant experimentation to optimize and report on performance across all platforms.
• Lead creative execution for major brand campaigns partnering with internal and external partners to deliver innovative and disruptive social-first content.
• Partner with Brand and Growth Marketing teams to ideate and deliver on social aspects of campaign briefs.

You are...

• Innovative - You know what best-in-class social looks like for brands and youre eager to bring your learnings and ideas to HelloFresh
• Up on the latest trends - You know whats trending and how to create content around trends thats relevant and stands out in a crowded social media landscape.
• Data-driven - Always prepared to defend or bolster your work with relevant data
• Articulate - Your writing and presentation skills are on point and youre comfortable interfacing with senior leadership
• Collaborative - You enjoy working cross-functionally
• Self-motivated - with support from your manager you largely find your own path to achieve aggressive KPIs
• Detail oriented - There are potentially millions of eyes on your work each day so it must be pitch perfect

At a minimum you have...

• 5 years of social media experience preferably at a large D2C brand or agency working directly on a large D2C brand.
• Proven experience developing innovative social media strategy (content and campaigns) at previous brands.
• Experience managing influencer campaigns or working with influencers directly.
• Expertise with a wide range of social platforms including Instagram TikTok Facebook YouTube Pinterest and Twitter.
• Hands-on experience capturing and creating culturally relevant content (Memes GIFs phone-captured video content).
• Experience with paid marketing channels and running Paid Social campaigns like Paid Social SEM Display CRM
• Experience with data storytelling social listening and brand performance tracking.
• Experience working with an in-house creative team (briefing art-direction asset management etc)
• Experience with social media publishing tools (Sprout Social Hubspot etc.) and social listening tools (Talkwalker BrandWatch Synthesio etc.)

Youll get

• Competitive salary 401k with company match that vests immediately upon participation and company equity plan based on role
• Generous PTO including sabbatical and parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly effective first day of employment
• Tuition reimbursement for continuing education (upon 2 years of service)
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh Green Chef Everyplate and Factor)
• Access to Employee Resource Groups that are open to all employees including those pertaining to BIPOC women veterans parents and LGBTQ
• Inclusive collaborative and dynamic work environment within a fast-paced mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However the Company reserves the right to adjust modify or reassign work tasks and responsibilities as needed to meet changing business needs operational requirements or other factors.