Audience Strategist

What Youll Bring:

• 24 years of experience in programmatic advertising digital media or audience strategy.
• Strong understanding of DSPs (e.g. DV360 The Trade Desk) DMPs and data onboarding platforms.
• Experience with audience segmentation targeting strategies and data taxonomy.
• Excellent communication and problem-solving skills with a client-first mindset.
• Ability to manage multiple requests in a fast-paced deadline-driven environment.
• Proficiency in Excel Google Sheets and ticketing systems (e.g. Jira Zendesk) is a plus.
• Familiar with the programmatic ecosystem with a working knowledge of audience and targeting strategies across all channels.
• Understanding of digital media latest platforms social media pop culture trends and technologies.
• Experience with project management tools like Jira and Trello

Impact Youll Make:

• Serve as the primary point of contact for audience-related inquiries via the Audience Help Desk.
• Provide strategic guidance on audience selection segmentation and targeting based on campaign goals and platform capabilities.
• Build and activate custom audience segments in real time using first-party third-party and contextual data sources.
• Collaborate with sales account management and trading teams to ensure audience strategies align with client objectives.
• Maintain documentation of audience requests usage trends and performance insights to inform future recommendations.
• Monitor and escalate platform or data issues that may impact audience delivery or performance.
• Stay current on industry trends data providers and platform updates to ensure best-in-class support.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law including the Los Angeles County Fair Chance Ordinance for Employers the San Francisco Fair Chance Ordinance Fair Chance Initiative for Hiring Ordinance and the California Fair Chance Act.

Adherence to Company policies sound judgment and trustworthiness working safely communicating respectfully and safeguarding business operations confidential and proprietary information and the Companys reputation are also essential expectations of this position.

Benefits:

TransUnion provides flexible benefits including flexible time off for exempt associates paid time off for non-exempt associates up to 12 paid holidays per year health benefits (including medical dental and vision plan options and health spending accounts) mental health support disability benefits up to 12 weeks of paid parental leave adoption assistance fertility planning coverage legal benefits long-term care insurance commuter benefits tuition reimbursement charity gift matching employee stock purchase plan 401(k) retirement savings with employer match and access to TransUnions Employee Resource Groups. Spousal domestic partner and other eligible dependent coverage is available on select health and welfare plans.

We are committed to being a place where diversity is not only present it is embraced. As an equal opportunity employer all qualified applicants will receive consideration for employment without regard to race color religion sex national origin age disability status veteran status genetic information marital status citizenship status sexual orientation gender identity or any other characteristic protected by law.

Pay Scale Information :

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