Copywriter / Performance Marketing Specialist
Copywriter / Performance Marketing Specialist
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3years
70000 - 90000
1 Vacancy
Job Description
- Write and edit impactful content across multiple formats:
- Email campaigns (cold nurture promotions)
- Brochures and sales collateral
- Long-form blogs web copy and landing pages
- Case studies (including interviewing stakeholders)
- EBooks and downloadable lead magnets
- Lead the creation and repurposing of content for various touchpoints
- Ensure brand voice and consistency across all written materials
- Collaborate with design and campaign leads to bring content to life
- Optimize copy for SEO engagement and conversion
- Plan launch and manage PPC campaigns across Facebook LinkedIn and Google
- Write high-converting ad copy tailored to target audiences
- Continuously test and optimize campaigns for maximum ROI
- Monitor and report on campaign performance delivering actionable insights
- Align paid strategy with company goals in lead gen and awareness
- Stay current on trends in paid media targeting and creative strategy
Requirements
- 3 years experience in content marketing copywriting or digital advertising
- Strong portfolio with a mix of short- and long-form content
- Proven experience managing PPC campaigns across Meta Google and/or LinkedIn
- Strong interview and storytelling skills for case study development
- Data-savvy with ability to interpret ad metrics and optimize accordingly
- Strong grammar editing and copy editing skills
- Highly organized deadline-driven and proactive
- Self-starter who thrives in an autonomous fast-paced environment
- B2B experience preferred; experience in offshoring or HR/staffing is a plus
Benefits
- Full-time role based in our Ortigas HQ be immersed in a high-performance creative environment
- Work side-by-side with senior leaders and get exposure to key business functions
- Access world-class sales and marketing coaches from the Philippines Australia and the U.S.
- Be part of a Great Place to Work-certified organization
- HMO 1 dependent from day one
- Life insurance and ongoing wellness perks
- Opportunities to grow with a company that values performance innovation and ownership
Qualifications 3+ years experience in content marketing, copywriting, or digital advertising Strong portfolio with a mix of short- and long-form content Proven experience managing PPC campaigns across Meta, Google, and/or LinkedIn Strong interview and storytelling skills for case study development Data-savvy with ability to interpret ad metrics and optimise accordingly Strong grammar, editing, and copy editing skills Highly organised, deadline-driven, and proactive Self-starter who thrives in an autonomous, fast-paced environment B2B experience preferred; experience in offshoring or HR/staffing is a plus
Employment Type
Full Time
