drjobs Field Marketing Specialist

Field Marketing Specialist

Employer Active

1 Vacancy
drjobs

Job Alert

You will be updated with latest job alerts via email
Valid email field required
Send jobs
Send me jobs like this
drjobs

Job Alert

You will be updated with latest job alerts via email

Valid email field required
Send jobs
Job Location drjobs

Austin - USA

Yearly Salary drjobs

$ 70000 - 85000

Vacancy

1 Vacancy

Job Description

Job Overview
Were looking for a proactive resourceful Field Marketing Specialist to serve as a local brand champion for Orangetheory Fitness. Youll be responsible for developing and executing studio-specific hyperlocal marketing strategies that drive brand awareness lead generation and member acquisition and retention. This role will focus on building and nurturing B-to-B partnerships managing events and supporting local marketing efforts across 50 Orangetheory Fitness studios in Texas Arizona Oklahoma Kansas and Pennsylvania markets. The ideal candidate knows the Austin area well as a majority of studios are in the Austin metropolitan area has a passion for community building has a deep understanding of local marketing tactics and is excited to make a direct impact on studio performance through local partnerships and events. This is a high energy high impact live-the-brand role with growth opportunities to expand reach!

Job Responsibilities

  • Implement and track community tactics to generate leads using data-driven insights to optimize strategies
  • Identify develop and manage strategic partnerships with local businesses and organizations to boost brand visibility and membership growth
  • Negotiate and manager partnership agreements ensuring long term mutually beneficial relationships
  • Collaborate with corporate and regional partners to plan coordinate and execute local events enhancing brand awareness and member engagement (ex: half marathons little league sponsorships back to school collegiate fairs wellness conventions etc)
  • Support studio teams in hosting events fitness challenges and member appreciation activities handling logistics to ensure smooth execution
  • Train and empower studio teams on best practices for local outreach ensuring they are equipped with templates guidance and calendar alignment
  • Assist in amplifying local promotions and member success stories through targeted outreach and marketing campaigns
  • Maintain strong communication with studio managers coaches and the central marketing team to tailor support and align strategies
  • Stay ahead of industry trends in local marketing and community engagement to continuously innovate
Qualifications

  • Bachelors degree in Marketing Communications Business or a related field (or equivalent experience).
  • 2-5 years of experience in field marketing partnerships event planning or local/community marketing. Preferably within the fitness health or lifestyle industries.
  • Deep familiarity with the Austin market its neighborhoods culture and networking ecosystem.
  • Proficiency in Canva or similar graphic design tools to support event promotion.
  • Strong written and verbal communication skills with confidence in pitching ideas and coordinating across stakeholders.
  • Ability to juggle multiple projects in a fast-paced high-accountability environment.
  • Enthusiastic self-motivated and solutions-orientedsomeone who takes initiative and thrives in both team and solo settings.
  • Experience supporting or managing multi-location marketing efforts is a plus.
  • Must have flexibility to work occasional evenings and weekends to support events and activations.
  • Passion for fitness health and wellness.
Strengths and Core Values

  • You are passionate. You are passionate about empowering team members and consumers through our Orangetheory Fitness workout and experience.
  • You are both creative and logical. Your right brain and left brain operate in sync and you can brainstorm innovative solutions for any challenge.
  • You are a ferocious communicator. You have a strong understanding of email and phone etiquette and you can articulate your point up down and across communications lines.
  • You thrive as a contributing member in a team. You can make an impact in any room.
  • You create an empowering environment. You bring something new to the table and you have exciting and well-rounded ideas to share with the team. You are not afraid to take risks and you seek to understand.
  • You are driven. You obsess over how we are going to grow this company.
  • You are a studio fitness connoisseur. You love to workout at Orangetheory and our competitors and use those workouts as a customer experience testing zone to keep a pulse on the industry.
Travel Required

Approx 5% - occasional visits to surrounding markets including San Antonio Arizona Oklahoma Kansas and Philadelphia

Equal Employment Opportunity
Austin Fitness Group is an equal opportunity employer. Austin Fitness Group is committed to providing equal employment opportunities to all individuals regardless of race color religion sex national origin age or any other characteristic protected by federal state and/or local laws. We adhere to a strict policy of non-discrimination in all aspects of employment. This Equal Employment Opportunity Policy applies to all employees and applicants for employment. Austin Fitness Group is dedicated to upholding the principles of equal employment opportunity and fostering a workplace that promotes fairness equity and respect for all individuals.
Compensation: $70000.00 - $85000.00 per year



Jobs That Make a Real Difference

About Us

Orangetheory is a science-based full-body workout that uses technology to measure performance so members can prove they are improving. In a 60-minute class led by a highly trained and certified coach members target at least twelve minutes in the Orange Zone to raise their heart rate and charge up metabolism. The result is an increase in calorie burn post-workout backed by the science of excess post-exercise oxygen consumption (EPOC). After twelve minutes of hard work in the Orange Zone your body burns additional calories as you recover over the next 24 hours.

Our Philosophy

For us physical fitness transcends weight loss and bikini season. Fitness is a way of life -- in fact our brand purpose is tohelp people live longer more vibrant lives. When we help our members to put in the work at our studios they will experience benefits in their day-to-day. They will be physically stronger but beyond that they will notice improvements to their mood cognition sleep and overall happiness and quality of life. This workout actually changes your body at the cellular level and has been known to help members through disease chronic illness depression and even heartbreak and the loss of loved ones. Theyll simply have the energy to play with their grandchildren run a 5K or go hiking. When we can help our members to take care of their body and mind amazing things can happen.More Orangetheory More LIFE.

Diversity Equity and Inclusion

Orangetheory is committed to encouraging facilitating and upholding an environment centered on diversity equity and inclusion across every facet of the Orangetheory brand. We will work to create a sustainable culture that supports a healthy space for learning and growing valuing and empowering every employee inspiring a diverse franchise network and uplifting the members and communities we serve. Click here to see more about Diversity Equity and Inclusion at Orangetheory.


Acknowledgement *

I understand that I am applying for a position with an employer that is an independently owned and operated Orangetheory Fitness franchisee not the franchisor OTF Franchisor LLC or any of its affiliates (OTFF). With respect to any position with a franchisee I understand and agree that any information I provide in this application will be submitted directly to the independent franchisee who is solely responsible for all employment related matters in their studio. This means among other things that the independent franchisee is solely responsible for and unilaterally makes all decisions concerning my employment including hiring firing discipline supervision staffing and scheduling. OTFF will not receive a copy of my application will have no control over whether I receive an interview and/or am ultimately hired does not control and is not responsible for the employment policies and practices of independent franchisees and does not employ independent franchisees employees. If I am hired to work at an independent franchisees studio the independent franchisee and not OTFF will be my employer. By submitting my application and resume I am confirming that I am agreeing and consenting to the foregoing.

Orangetheory values your privacy so we want to keep you informed as to how your personal information is handled. With respect to the personal information you provided in this application that information will be submitted directly to the independent franchisee who is solely responsible for all privacy and data protection matters related to their studio. For any inquiries regarding how the independent franchisee may collect and process your personal information please refer to that franchisees privacy policy or contact them directly. For all other information about how the franchisor OTF Franchisor LLC or any of its affiliates (OTFF) may collect and process personal information please Experience:

Unclear Seniority

Employment Type

Full-Time

About Company

Report This Job
Disclaimer: Drjobpro.com is only a platform that connects job seekers and employers. Applicants are advised to conduct their own independent research into the credentials of the prospective employer.We always make certain that our clients do not endorse any request for money payments, thus we advise against sharing any personal or bank-related information with any third party. If you suspect fraud or malpractice, please contact us via contact us page.