Strategic Partner Marketing Manager
Strategic Partner Marketing Manager
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Job Description
About Zapier
Were humans who simply think computers should do more work.
At Zapier were not just making softwarewere building a platform to help millions of businesses globally scale with automation and AI. Our mission is to make automation work for everyone by delivering products that delight our customers. Youll collaborate with brilliant people use the latest tools and leverage the flexibility of remote work. Your work will directly fuel our customers success and as they grow so will you.
Job Posted: 07/17/2025
Location: Americas
Hi there!
Ready to shape the future of automation partnerships Join Zapiers Partner Marketing team and become the strategic force behind our most impactful Powered by Zapier partnerships. Youll drive growth through developing and executing key partner co-marketing strategies building and maintaining relationships with strategic partners and launching new partners while driving demand for our Powered by Zapier solutions.
This exciting role sits at the intersection of multiple internal and external teams. This is your opportunity to build something new from the ground up while working with some of the most innovative companies in tech (LinkedIn Google Meta and TikTok to name a few).
If youre interested in advancing your career at a fast-growing profitable impact-driven company then read on
About You
Proven track record in partner marketing strategic marketing or related roles.
Strong analytical skills and experience leveraging data-driven decision-making.
Background in B2B SaaS marketing preferably with familiarity in automation and integration sectors.
Broad marketing skillset with experience across multiple disciplines and channels
Exceptional stakeholder management skills and the ability to collaborate effectively across internal and external teams.
AI fluency: Youve used AI tooling for work or personal useor you are willing to dive in and learn fast. You explore new tools workflows and ideas to make things more efficient and are eager to deepen your understanding of AI and use it regularly.
Things Youll Do
Co-Marketing Strategy & Execution
Craft and implement comprehensive multi-channel co-marketing plans that drive MAU growth of these partners
Develop targeted strategies to activate different customer cohorts through Zapier & partner channels
Drive experimentation across partner marketing tactics documenting insights to optimize our overall partner GTM strategy
Track measure and report campaign effectiveness and overall impact.
Manage and optimise partner MDF budgets continually improving partnership ROI.
New Partner Launch & Scale
Oversee the effective launch and activation of new Powered by Zapier partners
Create marketing playbooks that capture best practices and scale successful tactics to other partners
Strategic Partner Management
Own and nurture marketing relationships with strategic partners.
Own the strategic planning process with partners including leading quarterly business reviews (QBRs) joint marketing planning sessions and MDF proposal development.
Enablement & Content Creation
Enable Zapier & partner sales teams through joint value propositions and comprehensive marketing collateral
Develop high-impact content including customer stories webinars ebooks that can be used across campaigns
Create compelling messaging that resonates with target audiences and drives conversion
Internal Partnership Advocacy
Act as the internal advocate for partner initiatives ensuring effective resource alignment for successful campaigns and launches.
Identify and experiment with new growth opportunities and marketing channels (e.g. co-sell events)
About You
Core Qualifications
Proven track record in partner marketing strategic marketing or related roles.
Strong analytical skills and experience leveraging data-driven decision-making.
Background in B2B SaaS marketing preferably with familiarity in automation and integration sectors.
Broad marketing skillset with experience across multiple disciplines and channels
Exceptional stakeholder management skills and the ability to collaborate effectively across internal and external teams.
AI fluency: Youve used AI tooling for work or personal useor you are willing to dive in and learn fast. You explore new tools workflows and ideas to make things more efficient and are eager to deepen your understanding of AI and use it regularly.
How to Apply
At Zapier we believe that diverse perspectives and experiences make us better which is why we have a non-standard application process designed to promote inclusion and equity. Were looking for the best fit for each of our roles regardless of the type of companies in your background so we encourage you to apply even if your skills and experiences dont exactly match the job description. All we ask is that you answer a few in-depth questions in our application that would typically be asked at the start of an interview process. This helps speed things up by letting us get to know you and your skillset a bit better right out of the gate. Please be sure to answer each question; the resume and CV fields are optional.
Education is not a requirement for our roles; however if you receive an offer you will need to include your most recent educational experience as part of our background check process.
After you apply you are going to hear back from useven if we dont see an immediate fit with our team. In fact throughout the process we strive to never go more than seven days without letting you know the status of your application. We know well make mistakes from time to time so if you ever have questions about where you stand or about the process just ask your recruiter!
Zapier is an equal-opportunity employer and were excited to work with talented and empathetic people of all identities. Zapier does not discriminate based on someones identity in any aspect of hiring or employment as required by law and in line with our commitment to Diversity Inclusion Belonging and Equity. Our code of conduct provides a beacon for the kind of company we strive to be and we celebrate our differences because those differences are what allow us to make a product that serves a global user base. Zapier will consider all qualified applicants including those with criminal histories consistent with applicable laws.
Zapier prioritizes the security of our customers information and is dedicated to adhering to all applicable data privacy laws. You can review our privacy policy here.
Zapier is committed to inclusion. As part of this commitment Zapier welcomes applications from individuals with disabilities and will work to provide reasonable accommodations. If reasonable accommodations are needed to participate in the job application or interview process please contact .
Application Deadline:
The anticipated application window is 30 days from the date job is posted unless the number of applicants requires it to close sooner or later or if the position is filled.
Even though were an all-remote company we still need to be thoughtful about where we have Zapiens working. Check out this resource for a list of countries where we currently cannot have Zapiens permanently working.
Required Experience:
Manager
Employment Type
Full-Time
