Field Marketing Specialist - Event & Activation
Field Marketing Specialist - Event & Activation
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Job Description
MARKETING INNOVATION AND PRIORITIES ACROSS SPORT & CULTURE
Create and deliver a regional marketing plan in line with the national strategy to grow the regional business through local relevance (playgrounds occasions opinion leaders). This will include regional sports & culture marketing campus reach & distribution event vehicle calendar through year sampling across large regional moments and key consumption occasions as well as third party events/activations.
Have an in-depth understanding of regional sport & culture landscape trends and opportunities that exist across the region that will lead to business growth including creating net new ideas that will showcase the brands innovative approach and local relevance.
Establish relationships with Opinion Leaders and influencers who are credible scene leaders in aspects of sport & culture across the region.
Manage key external partners and stakeholders related to key playground within the region to increase product trial and awareness.
Create and maintain a strong connection within media in the region.
ORGANIZATIONAL CAPABILITIES AND ENABLING STRUCTURE
Work alongside HQ teams in both Marketing and Sales to best leverage regional and national initiatives in the field resulting in positive impression and experience for the consumer.
Develop a strong business plan annually that pays into the business developing brand love and reach based on strategic priorities.
Implement Image Driving Distribution to ensure Red Bull product is at arms reach to consumers increase physical availability across key playgrounds and partnerships commercially contributing to growing Red Bulls product sales.
Support all programming across the regional field marketing team including Consumer Collecting and collegiate marketing initiatives.
Day to day operations and logistics including regional warehouses and event infrastructure.
Ongoing reporting through business intelligence systems to maintain analyze and leverage regional insights and data.
Effective budget management and forecasting for regional events activations and travel.
Qualifications :
2 years of event marketing experience.
Proven background in negotiation partnerships and budget management.
Excellent understanding of sports and culture landscape within the region involvement in both with relevant existing network.
Strong written presentation and verbal skills with an attention to detail.
Strong analytical and strategic skills.
Strong leadership initiative and communications skills.
Ability to meet strict and demanding deadlines.
Strong prioritization and organization skills solutions based.
Proficiency in MS Office (Excel Word PowerPoint).
Ability to lift 25lbs.
Valid full Drivers License.
University or college graduate ideally with a Bachelors Degree in Marketing Events Management.
Additional Information :
Red Bull Canada is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
