Performance Marketing Specialist
Performance Marketing Specialist
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Job Description
Run Campaigns That Redefine How the World Stays
Step into a role where your digital marketing skills can shape how the world experiences modern stays. Work with international teams launch global campaigns and help redefine hospitality in a connected world.
Shift: Monday to Friday 09:00 AM - 06:00 PM
Work setup: Work from home / Remote
Your Daily Tasks
- Collaborate with the Associate Director Performance Marketing to execute strategic campaigns across paid search display video and social platforms
- Manage campaign configuration launch optimization strategy refinement and budget allocation
- Provide performance data and strategic direction to support ad creation
- Identify optimization opportunities through A/B tests on ad copy and landing pages
- Monitor campaign performance to ensure alignment with conversion objectives
- Own campaign tracking and analytics setup including event tagging in Google Tag Manager goal configuration in GA4 and UTM strategy implementation
- Build and maintain dashboards and reports in Looker Studio and GA4 to analyze trends and present insights
- Manage and report on advertising spend to ensure budget efficiency
- Stay informed on emerging ad platforms and industry best practices to drive innovation and performance
Requirements
The Qualifications We Seek
- 2 years skilled paid media professional with strong background in managing paid media campaigns
- Agency experience considered an advantage
- Solid understanding of strategy execution for both B2B and B2C audiences
- Experience in the hospitality industry preferred but not required
- Deep knowledge of paid media channels to support business goals
- Proficiency in platforms such as Google Ads Facebook Business Manager and LinkedIn Ads
- Hands-on experience with conversion tracking using Google Tag Manager
- Familiarity with setting goals in Google Analytics 4 (GA4)
- Competence in building reports using Looker Studio
- A data-driven mindset focused on campaign performance
- Strong analytical skills to interpret and optimize metrics
- Clear and logical communication of data-driven insights
- A collaborative attitude and a desire to keep learning
- Keen attention to detail in all areas of work
Benefits
Exciting Perks Await!
- 5 days work week
- Indefinite term type contract
- Weekends off
- Work from home arrangement
- 20 vacation days in total (5 leaves convertible to cash)
- Prepaid medicine
- Fully-customized Emapta laptop and peripherals
- Direct exposure to our clients
- Career growth opportunities
- Diverse and supportive work environment
- Prime Office Locations - Bogot and Medellin
- Unlimited upskilling through Emapta Academy courses (Want to know more Visit the Client
Our client Placemakr is transforming the hospitality and real estate industry by blending apartment living with hotel services. With properties across major U.S. cities they offer a flexible stay experience powered by smart tech and thoughtful design. Their venture-backed growth innovative approach and vibrant team culture make them one of the top startup employers in America. At Placemakr flexibility creativity and accountability drive every guest experience whether it s for a night a year or somewhere in between.
Your Future Team at Emapta Latam
Join Emapta Latam and contribute to our legacy of transforming global outsourcing. Since 2010 Emapta has pioneered personalized outsourcing solutions empowering businesses to thrive with bespoke teams and seamless integration. Our commitment to excellence is reflected in our state-of-the-art facilities competitive compensation and a supportive work environment that fosters professional growth. With over 1000 clients worldwide and a team of over 10000 talented professionals Emapta continues to set new standards in the industry. Apply now to be part of our success story in Colombia where your skills are valued and your career ambitions are supported.
#EmaptaEra
The Qualifications We Seek 2+ years skilled paid media professional with strong background in managing paid media campaigns Agency experience, considered an advantage Solid understanding of strategy execution for both B2B and B2C audiences Experience in the hospitality industry, preferred but not required Deep knowledge of paid media channels to support business goals Proficiency in platforms such as Google Ads, Facebook Business Manager, and LinkedIn Ads Hands-on experience with conversion tracking using Google Tag Manager Familiarity with setting goals in Google Analytics 4 (GA4) Competence in building reports using Looker Studio A data-driven mindset focused on campaign performance Strong analytical skills to interpret and optimize metrics Clear and logical communication of data-driven insights A collaborative attitude and a desire to keep learning Keen attention to detail in all areas of work
Employment Type
Full Time
Key Skills
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