Marketing Data Analyst
Marketing Data Analyst
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Salary Not Disclosed
1 Vacancy
Job Description
Serving the needs of all families with young childrenCarters Inc. is the largest North American apparel retailer exclusively for babies and young children encompassing Carters OshKosh Bgosh Skip*Hop and Little Planet brands. Meaningful work constant learning genuine people and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carters.
HOW YOULL MAKE AN IMPACT:
The Marketing Data Analyst is responsible for delivering analytical insights through a variety of methods including querying SQL databases constructing Tableau dashboards and communicating cross-functionally with marketing and retail partners. The candidate should demonstrate data accuracy through high standards attention to detail and analytical thinking.
The role will be a key catalyst for driving data driven Marketing Analytics within the organization which will place both the Consumer (and her Data) at the core of Marketing. Specifically the Marketing Data Analyst will successfully build a collection of Analytical Products which will inform and influence decisions related to wholistic performance marketing omni customer interactions customer behaviors personalization as well as impact of all marketing activities on both online and offline traffic and sales. The Marketing Analyst will help to build best practices for marketing analytics and educate others within the organization to use data in decision making and inform marketing.
(65%) Marketing / Customer Analytics and Performance Measurement
- Develop and deliver on daily weekly monthly and quarterly performance reporting to provide marketing leadership clear visibility to marketing program performance.
- Synthesis data to provide trend metrics to identify opportunities for the business
- Provide forward looking analytics and reporting to provide visibility for business planning and marketing plan development
- Addressing Ad Hoc analytics requests across marketing omni channel and customer behavior subject areas
(25%) Test Design measurement and business performance optimization
- Develop test measurement plans and control groups to analyze learnings
- Work with marketing and ecommerce teams to develop learning agendas and support testing plans to provide sound test results to help evolve the business performance
- Support personalization efforts by designing and testing various activities that drive desired customer actions and continuously optimize performance based on test results
(10%) Process improvement
- Maintain efficient database and reporting dataflows through sound data engineering approaches
WED LOVE TO HEAR FROM YOU IF:
- 2 years of experience in an analytical role
- 1 years working with analytic tools such as: SQL and Tableau
- Excel PowerPoint Adobe Analytics Google Analytics CDP tools
- Marketing customer operations supply chain or retail analytics experience required
- Bachelors degree or equivalent experience in a related field
Preferred skills and experience:
- Bachelors degree in STEM or related field and/or equivalent experience in a related field
- Strong analytical and interpersonal communication skills with the ability to work independently and on project teams
- Working knowledge of cloud-based data systems is a plus
- Understanding of digital marketing channels (Owned Paid Media Earned) a plus
- Understanding of personalization and loyalty programs a plus
- Proven success influencing and collaborating within a team and in a fast-paced deadline-driven environment
- Flexible communication style to collaborate with multiple stakeholders from varying backgrounds.
- Strong critical thinking skills and creative approaches to test new ideas and drive business results.
- Experience with project life-cycle management tools (e.g. JIRA and Confluence) is a plus
OUR TEAM MEMBERS:
- Lead Courageously: Have a strong sense of personal values that align with our Company values
- Collaborates Broadly: Build cooperation trust and thrive in a consensus driven environment
- Customer Focus: Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clients
- Drive Growth: Set aggressive goals and implement plans precisely
- Cultivates Innovation: Respectfully challenge the weve always done it this way mentality and explore new ways to achieve desired outcomes
MAKE A CAREER AT CARTERS:
Career Development: Success starts from within and we have several paths from which you can choose to enhance your career evolution. From Carters University to Toastmasters to mentorship programs and more we encourage you to utilize these tools to elevate your professional prowess.
NOTE: This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management and the employee may be required to perform duties that are not listed in the job description.
Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion gender gender identity sexual orientation national origin genetics disability age veteran status or any other status protected by federal state or local law.
Required Experience:
IC
Employment Type
Full-Time
