REF74383X- Nielsen/IRI/Brand Health Track/ market research/ CPG - Deputy Manager - RNA
REF74383X- Nielsen/IRI/Brand Health Track/ market research/ CPG - Deputy Manager - RNA
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Job Description
Generally 5 years of experience in market research handling retail & CPG data for analysis advance reporting and consulting to CPG clients.
Key Responsibility: Execute project analysis and provide insights as a SME and consult client on their marketing business problems.
Key Skills:
- Advance knowledge on Nielsen/IRI data- Retail measurement Services and consumer panel services data. AND/OR
- Advance knowledge on Brand Health Track (or any other similar survey based datasets like product/concept test etc).
- Advance data analysis visualization and insight generation skill using above mentioned datasets.
- Ability to ideate and deliver solutions around marketing business problems e.g. Pricing Promotion New Launch Category development competitive analysis consumer behaviour segmentation etc.
- Advance knowledge of MS Excel (must) while Basics PBI skill will be an added advantage.
- Ability to perform complex data analysis draw insights from multiple datasets and develop solutions using multiple datasets e.g. Nielsen HHP Brand Health Track Global Campaigns etc
Job Description:
Lead a team of 1-3 analysts to deliver analytical solutions and insights for client business problems by leveraging varied data sets ranging from Usage & Attitude/ Habits & Practices data Brand Health/ Equity studies Concept Product testing Point of Sale/ Sales data etc
Managing the project life cycle end to end right from understanding the client brief designing the appropriate solution/proposal to delivery of actionable insights and recommendations; ensuring quality control across the entire delivery chain Own the engagement with the key client stakeholders ensuring client delight with the engagement and renewal of business annually
Develop a complete understanding of the clients business environment goals challenges so as to proactively identify areas where WNS can provide solutions thus strengthening the engagement as well as farming additional business to grow revenues
Coach the team of analysts on best practices for creating analytical frameworks mining insights and effective communication
Collaborate with broader Data Science and Data Engineering teams on projects as needed.
While this is a team leader role the individual will also be expected to be hands on with the delivery process across all tasks from data extraction transformation and analysis
Requirements:At least 4 years of experience in the CPG / FMCG domain working with data and insights as an agency partner or on the client side ; understanding of marketing frameworks and their application
Must be familiar with syndicated data sets such as Nielsen/ IRI Household Panel data as well as custom survey data sets such Brand Health Tracks Concept/ product/ communication pre testing with expert level knowledge of at least some of these
Must be able to break down a business problem into analytical questions formulate hypothesis and then validate or invalidate the hypothesis on the basis of data must be able to generate insights that are actionable for the business
Expertise in Excel PowerPoint with working knowledge of PowerBI Strong communication skills
Qualifications :
MBA
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
