Director of Marketing Strategy & Customer Engagement
Director of Marketing Strategy & Customer Engagement
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Job Description
Job Details
Description
Provider Marketing & ABM
- Design and execute Account-Based Marketing (ABM) strategies to engage referring physicians and healthcare professionals (HCPs).
- Partner with field teams to identify target segments and develop tailored content that drives referrals and builds brand trust.
Patient Acquisition & Digital Marketing
- Develop and optimize digital marketing campaigns to drive patient acquisition and service line growth.
- Oversee paid media strategy SEO/SEM email marketing and conversion optimization.
- Use data to continuously test refine and scale campaigns based on performance.
Brand & Creative Direction
- Own and evolve the brand identity voice and positioning across all touchpoints.
- Lead concept development for creative campaigns patient education materials and brand storytelling efforts.
- Ensure brand consistency across internal initiatives patient experiences and market-facing assets.
Internal Communications & Marketing Support
- Lead all internal communications ensuring alignment with organizational goals and fostering employee engagement.
- Oversee the Marketing Support Center serving as a responsive partner to HR operations and clinical departments.
- Provide strategic marketing counsel and execution support to cross-functional teams.
Leadership & Collaboration
- Manage a multidisciplinary team of marketers designers and writers.
- Partner closely with clinical IT operations and business development teams to align marketing with enterprise priorities.
- Report on KPIs to executive leadership ensuring visibility into marketing ROI and growth impact.
REQUIRED EDUCATION SKILLS AND EXPERIENCE:
10 years of progressive marketing experience including brand management digital strategy and communications.
Proven track record in patient acquisition preferably in healthcare or service industries.
Experience with ABM platforms CRM systems and performance analytics tools.
Strong creative sensibility with the ability to translate business objectives into compelling campaigns.
Exceptional leadership communication and stakeholder management skills.
Bachelors degree in Marketing Communications or a related field; MBA or advanced degree preferred.
Growth in new patient volume and referral traffic.
Elevated brand recognition and reputation across digital and physical channels.
Increased internal alignment and satisfaction through strategic marketing support.
Strong cross-functional relationships that accelerate enterprise-wide initiatives.
Requires sitting and standing associated with a normal office environment; travel as business needs require
DRUG FREE WORKPLACE
United Digestive is a drug free workplace. All offers of employment are contingent upon passing a pre-employment drug screening.
EQUAL OPPORTUNITY EMPLOYER
United Digestive is an Equal Opportunity Employer and does not discriminate on the basis of race religion gender color or national origin in its employment practices.
Required Experience:
Director
Employment Type
Full-Time
