Campaign Specialist Customer Marketing

Unit4 is seeking a Customer Marketing Campaign Specialist for a 12-month interim position covering a maternity leave. This role focuses on the planning creation and execution of global marketing campaigns targeting our existing customer base.

All campaigns should contribute to an excellent customer experience and deliver a strong consistent customer journey. Were looking for someone who thrives on the complexity of marketing campaigns gets things done and brings energy and enthusiasm to a global collaborative team.

Youll lead cross-sell campaigns targeting Finance Procurement IT and HR audiences as well as drive initiatives around our SaaS solutions and customer migration to the cloud. This is a highly operational role with a focus on designing and managing a high-quality global customer campaign mix driven by relevant and engaging content through our digital marketing tech-stack.

Youll be a part of the Global Customer Marketing Team and collaborate closely with other teams such as the Global Demand Center ABM Centre of Excellence communications Team Events Team regional field marketing and product marketing teams.

This position reports to the Global Customer Marketing Director and is a 12-month interim opportunity due to maternity leave between September 2025 and September 2026.

Beyond the responsibilities and requirements outlined below were excited to welcome a colleague who brings passion for customer success curiosity about benefiting from digital marketing technologies and a collaborative mindset that thrives in a high-performing team.

Responsibilities will include but are not limited to: 

• Project manage multiple global campaigns together with global teams and regions.
• Coordinate campaign content creation such as factsheets videos whitepapers landing pages and email nurtures at an operational level.
• Work with various business stakeholders and solution experts across the business on campaign structure and content creation definitions.
• Work with global and regional marketing teams on campaign localizations and execution.
• Build up and execute on webinars for our existing customer base with end-to-end project management ownership.
• Support customer communication and content including newsletters community articles blogs and email campaigns.
• Track monitor and report on progress toward quarterly and annual goals; continuously analyze campaign performance to optimize and identify gaps.
• Oversee database of existing customer accounts and the key roles within them including augmenting and expanding contact and account data.
• Communicate key programs and assets to internal stakeholders as requested across multiple departments.
• Getting things done.

Qualifications :

 Requirements: 

• Minimum 3 years of campaign management experience ideally in a B2B cloud software company.
• Strong writing skills in English are required; additional European language skills are a plus.
• Bachelors degree required preferably within marketing or similar.
• A great storyteller who understands messaging across multiple phases of the customer journey. 
• Understanding of marketing performance metrics and B2B pipeline processes.
• Comfortable exploring and adopting new digital marketing technologies with a passion for staying current on tools and trends to optimize customer engagement.
• Ability to leverage data and analytics for campaign enhancements.
• Strong campaign management experience required especially related to digital campaigns.

• Strong project management skills with experience of managing multiple projects in parallel
• A highly structured process-oriented and organized working style is essential.
• Experience of project management tools.
• Experience in field marketing roles is a plus.
• Experience with marketing automation tools such as Marketo and 6sense is required.
• Previous sales demand generation or customer success experience in a B2B cloud software company is a plus.
• Experience of ERP HR Procurement and Finance solution B2B marketing is highly beneficial.  
• Experience with CRM systems such as Microsoft Dynamics is beneficial. 

Additional Information :

Join Unit4 and youll be part of one of the most exciting journeys in the ERP cloud software space today. 

• A culture built on trust. Thats why we offer our people an uncapped time off policy and remote working opportunities. We focus on results not how many days you work or where that work takes place
• On-going monthly learning & development opportunities
• Work learn & be inspired by some of the best talent in the software space
• Talent program for high performers. Each year we provide a platform for high potential talent to accelerate their careers!
• Committed to corporate social responsibility with our Act4Good initiative  our global movement to do good and a way for everyone at Unit4 to come together and engage in actions that benefit society
• Diversity4U. Helping our people thrive starts with a safe and inclusive work environment. We launched our Diversity4U program that builds on our be genuine value

Remote Work :

No

Employment Type :

Full-time