Manager, Lifecycle Marketing and Automation

We are seeking a data-driven guest-obsessed Lifecycle Marketing & Automation Manager to lead the strategy execution and optimization of Pursuits lifecycle marketing program with a key focus on email and SMS marketing. In this role you will own guest engagement retention and reactivationleveraging automation behavioral triggers AI and 1:1 personalization to deliver seamless multi-channel experiences at scale.

This is a pivotal role that sits at the intersection of marketing data and technology. The ideal candidate is both strategic and hands-on capable of leading cross-functional initiatives while executing with precision.

• Competitive salary
• Flex time off
• 5% RRSP Matching
• Health & Dental Benefits
• Work in a dynamic culturally diverse team from around the globe
• Work experience in aniconic unforgettable and inspiring location
• Free access to Pursuit attractions for staff and family send a friend at half the price!
• Discounted hotel stays under Pursuits lodging offerings and discounted food & beverage and retail experiences
• Access to subsidized mental health and wellness resources
• Hybrid work schedule available Calgary Canmore or Banff based
• Opportunities for career growthor future work atother Pursuitlocations

Strategy & Planning

• Develop and own the lifecycle marketing strategy and deployment with a focus on increasing guest LTV improving repeat booking rates and growing brand loyalty.
• Define audience segmentation strategies and lifecycle stages aligned to customer behaviors and business goals.
• Build and maintain detailed journey maps for key customer segments across geographies and products.

Campaign & Automation Leadership

• Design deploy and optimize omnichannel lifecycle programswith a focus on email and SMSand collaborate on strategies and deployment for in-app messaging and web personalization.
• Leverage AI and machine learning tools to deliver dynamic hyper-personalized content at scaletailoring recommendations messaging and offers to individual travelers in real time.
• Leverage our CDP CRM and behavioral data to develop and deploy advanced segmentation delivering on 1:1 guest experiences.

Data & Optimization

• Build and manage continuous optimization through structured A/B and multivariate testing across all lifecycle touchpoints.
• Monitor and analyze campaign performance and lifecycle KPIs providing regular performance insights and revenue reporting.
• Strong understanding of email deliverability best practices including list hygiene email authentication and reputation management.

Technology & Tools

• Act as subject matter expert on marketing automation platforms and tools.
• Maintain scalable templates and reusable workflows for rapid iteration localization and 1:1 content delivery.

Leadership & Collaboration

• Build strong relationships with creative content CRM creative leads contractors and external agencies to ensure campaign alignment and consistency.
• Lead ongoing strategic roadmap for Lifecycle Marketing and future team coaching and professional development.

This list describes at a high level what a Lifecycle Marketing and Automation Manager at Pursuit does but no job description can anticipate every single task issue or project that could come up. Pursuit reserves the right to adjust reduce add or change job tasks as needed for the success of the business.

#EmailMarketing #CRMMarketing #RetentionandLoyalty #CustomerEngagement

• 5years in lifecycle CRM marketing automation or retention rolesexperience in global travel/tourism would be considered an asset.
• Proven success managing complex data-driven automation and email programs at scale.
• Demonstrated proficiency with platforms such as Braze Klaviyo Iterable SFMC or similar.
• Strong technical skills in HTML/CSS and CDP/analytics structure
• Exceptional project management and communication skills; experience working in cross-functional global teams.
• Strong understanding of privacy laws including CASL GDPR etc.
• Ability to thrive in a fast-paced environment and adapt to shifting priorities
• Must possess a valid Passport and Drivers License
• Travel enthusiast with a passion for creating a seamless digital journey

What will your work environment be like

At Pursuit our office is more than just a place to work its a space where you can bring your whole self collaborate with talented teams across departments and build lasting friendships. We believe in fostering an environment where work and play coexist so whether youre tackling projects or enjoying our many perks youll feel supported and valued. With a variety of great benefits were committed to ensuring that your time with us is as fulfilling as it is fun.

About Us:

Were more than a hospitality and attractions company. We connect people to iconic places through unforgettable and inspiring experiences; Our team members included.

Thoughtfully united by their unique power to inspire and invigorate our collection of hotels and lodges recreational attractions ground transportation services retail food and beverage sightseeing tours and travel products are tied together by iconic destination-worthy locations in Alaska Montana the Canadian Rockies Vancouver Reykjavk Las Vegas and Chicago.

Pursuit is a publicly traded company listed on the New York Stock Exchange under the symbol PRSU. As a member of the S&P SmallCap 600 index we specialize in attractions-led hospitality consistently generating revenue and delivering value to our shareholders.

Pursuit is an Equal Opportunity Employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race color age religion gender sexual orientation disability veteran status and other protected characteristics.
Pursuit places a high value on diverse backgrounds and experiences recognizing that they serve as catalysts for creativity and innovation. We encourage individuals who are eligible to work in the USA to apply and join our inclusive team!

We are working to eliminate barriers for applicants and team members from equity-deserving groups. If you cant apply online or need accommodation during the application or hiring process please contact our Talent & Acquisition Team

We thank all candidates for their interest; however please note that only applicants selected for further consideration will be contacted.