Director, Brand & Integrated Marketing
Director, Brand & Integrated Marketing
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$ 290000 - 309000
1 Vacancy
Job Description
*Banking services provided by MVB Bank Inc. Member FDIC
We are looking for an experienced and visionary Director of Brand & Integrated Marketing to uplevel how we tell our brand story and help bring it to life through marketing that gets noticed and delivers results. Youll lead the functions that develop and execute strategies to build brand trust expand perception and drive action for short and long-term growth. Youll lead the strategic development and end-to-end execution of marketing campaigns across all channels partnering cross functionally and across Intuit. This team currently leads foundational brand and creative strategy drives integrated marketing initiatives manages social activation and develops insightful creative briefs working with internal teams and external agency partners to execute fresh creative work that works.
We have bold ambitions to expand the Credit Karma brand in market. We need a strong leader who can inspire and influence across the company to gain support for Brand-building as an accelerator for long-term growth then deliver with world-class execution.
What youll do:
- Own and develop durable brand foundations and best practices including brand-level strategy positioning naming and messaging along with managing the development and consistent application of visual and verbal brand elements across all communication channels
- Drive how brand strategy is best deployed and how it can optimally influence the consumerin messaging and across all experiential touchpoints in the ecosystem
- Develop fresh insights and creative strategies to build Credit Karmas relevance and differentiation in market. Collaborate with Research and Product Marketing to inform these strategies and with Media Growth Marketing and Creative Production to deploy in market
- Partner closely with ECD and the creative team to devise provocative strategies to spark innovative and impactful marketing campaigns leveraging consumer industry and cultural insights as well as deep knowledge of digital marketing trends and channel behavior
- Oversee social strategy and activation to grow brand relevance and engagement including cultivating communities and participating in culture
- Manage integrated marketing campaigns from start to finish including planning briefing content development launching across channels and evaluating campaign performance
- Set the vision for the team and advance its capabilities to deliver maximum value in support of company goals
- Develop strong relationships with cross-functional leaders and clear ways of working across teams to ensure your team is having the right impact on the right things and the right time
- Leverage deep knowledge of upper funnel versus lower funnel dynamics bringing a clear perspective on how to accurately evaluate the performance of campaigns.
- Formalize measurement and optimization approach to brand health creative performance of brand marketing and brand social media (both organic and paid) in partnership with the Analytics Research and Media teams
- Collaborate across Intuit to influence how the parent brand Consumer Platform and Credit Karma brand harmonize together to strengthen each other
Whats great about the role:
- Opportunity for significant impact leading Brand Strategy at a time were actively focused on expanding perception relevance and longer-term brand impact
- Work at a mission driven company and truly help people reach their financial goals everything from getting out of debt to buying their first home
- Enjoy a leadership role by reenvisioning the Brand & Integrated Marketing teams remit to uplevel impact
What we are looking for:
- 10 years of experience in Brand Marketing/Strategy at a consumer technology company or commensurate experience such as Creative Agency (at least some in-house experience required)
- A proven track record of using data at all levels of decision making and operations both quantitative and qualitative
- Demonstrable strategic contributions to groundbreaking creative initiatives that are notable for their innovation originality and effectiveness in driving measurable success
- Has grown and mentored a team
What we would like to see:
- Exceptional ability to build strong cross-functional relationships and lead cross-functional teams. Must have strong emotional intelligence and powers of persuasion
- Excellent verbal written and interpersonal communication skills
- Experience leading Strategy Brand Management/Integrated Marketing Management and Social teams
- A passion for creating transformative consumer experiences and a track record of implementing such experiences via marketing
- Demonstrated ability to make a strong impact with constrained team resources leveraging the power of cross-functional influence and collaboration
- High energy and positive attitude with a can do solution-oriented mindset
Pay Transparency Notice:
Credit Karmas mission of championing financial progress for all starts from within. Thats why we implemented role-based compensation which ensures people who are in the same role receive the same pay with variations for geographic location only. Its all part of a more comprehensive DEI strategy that helps level the playing field. The base salary range for this role is $290000-$309000plus equity and benefits.
Benefits at Credit Karma includes:
- Medical and Dental Coverage
- Retirement Plan
- Commuter Benefits
- Wellness perks
- Paid Time Off (Vacation Sick Baby Bonding Cultural Observance & More)
- Education Perks
- Paid Gift Week in December
Equal Employment Opportunity:
Credit Karma is proud to be an Equal Employment Opportunity Employer. We welcome all candidates without regard to race color religion age marital status sex (including pregnancy childbirth or related medical condition) sexual orientation gender identity or gender expression national origin veteran or military status disability (physical or mental) genetic information or other protected characteristic. We prohibit discrimination of any kind and operate in compliance with applicable fair chance laws.
Credit Karma is also committed to a diverse and inclusive work environment because it is the right thing to do. We believe that such an environment advances long-term professional growth creates a robust business and supports our mission of championing financial progress for everyone. We offer generous benefits and perks with a single eye to nourishing an inclusive environment that recognizes the contributions of all and fosters diversity by supporting our internal Employee Resource Groups. Weve worked hard to build an intensely collaborative and creative environment a diverse and inclusive employee culture and the opportunity for professional growth. As part of the Credit Karma team your voice will be heard your contributions will matter and your unique background and experiences will be celebrated.
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Required Experience:
Director
Employment Type
Full Time
