Paid Social Marketing Executive
Paid Social Marketing Executive
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Job Description
ABOUT US
Hostelworld Group the global hostel-focussed online booking platform inspires adventurous minds to meet the world and come back with life-changing stories to tell. Our customers are not your average tourists they crave cultural connection and unique experiences that we make possible by providing an unbeatable selection of hostels in unmissable locations all in the palm of their hand.
It is the social nature and community feel of hostels and their environment that enable travellers to embrace journeys of discovery adventure and meaning. We have more than 13 million reviews across 17800 hostels in more than 179 countries making the brand the leading online hub for social travel. The website operates in 19 different languages and our mobile app in 13 languages.
Founded in 1999 and headquartered in Dublin Hostelworld has a growing high-calibre team of 230 people within Technology Product Global Markets HR Finance & Legal and Marketing Teams across our Dublin London Porto Shanghai and Sydney offices. Hostelworld is listed on the London Stock Exchange and Dublin Euronext. You can read more about our story here.
LOCATION
This role is based in Portugal. We have an office hub in Porto available for those who prefer a hybrid model where you can spend time with colleagues in-person. You will need to be able to commute to our office hub as required from time to time.
WHO YOULL WORK WITH
We are looking for a proactive and analytical Paid Social Marketing Executive to support our social media advertising initiatives on Meta and TikTok platforms. This role focuses on driving web and app acquisitions through effective paid social strategies and campaigns management. The ideal candidate should have a strong grasp of analytics and some experience with app tracking tools like Appsflyer apart from hands-on experience in both Meta and TikTok advertising platforms.
WHAT YOULL DO
- Assist in developing and managing paid social media campaigns on Meta and TikTok to drive user acquisition and engagement.
- Coordinate with creative and content teams to ensure ad content is compelling and effective.
- Monitor campaign performance and gather data-driven insights to contribute to strategy adjustments.
- Conduct A/B testing to help optimize ads and improve campaign results.
- Support budget monitoring and allocation through bidding methods to ensure cost-effective advertising.
- Keep up-to-date with the latest social media marketing trends and tools.
- Prepare regular updates on campaign performance highlighting key metrics and developments with the support of the Marketing Analytics team.
- Collaborate with product and marketing teams to align social media efforts with broader business objectives.
- Be able to utilize tools like Appsflyer for app tracking and measurement of app acquisition efforts.
WHAT WERE LOOKING FOR
Experience & Qualifications:
- Bachelors degree in Marketing Advertising or a related field.
- 1-3 years of experience in performance marketing channels is a must.
- 1-2 years of experience in managing paid social media campaigns.
- Strong analytical skills with the ability to derive insights from data.
- Familiarity with Meta Business Suite TikTok Ads Manager and other similar platforms.
- Basic understanding of app tracking tools such as Appsflyer.
- Good communication skills both written and verbal.
- Ability to handle multiple tasks and projects in a dynamic and fast-paced environment.
Knowledge & Skills:
- Creative thinking to aid in developing innovative social media campaign ideas.
- Exposure to mobile app marketing strategies is advantageous.
- Basic knowledge of additional social media platforms and advertising networks would be beneficial.
- Experience with analytics tools like Tableau to enhance data visualization and reporting.
Join us to contribute to Hostelworlds growth and be part of an energetic team dedicated to enhancing the travel experience
WHAT WE OFFER
- Competitive salary & benefits
- Enhanced annual leave plus 3 Wellbeing Days per year
- Paid family leave (maternity paternity surrogacy & adoption)
- Agile working (plus a Working from Abroad Policy!)
- Support for your ongoing growth & development
- Inclusive people policies (sickness menopause compassionate and fertility leave)
- A chance to give back to your local community with 5 paid volunteering days
OUR BEHAVIOURS
- Grow others - We fundamentally believe that investing in growing others benefits everyone whether its helping them develop hard or soft skills. We want learning and growing to be part of our DNA to help makes us a better team together.
- Master it - We are obsessed with our area of expertise and enjoy developing our skills. We rarely take things at face value; we investigate interrogate and always look for the why and wherever possible we use data to find the best solution.
- Collaborate - We are in it together for the tough stuff and the celebrations too. To achieve the best results we need expertise from all areas of the organisation and we wholeheartedly welcome diverse thinking.
- Adapt - We work fluidly adapting to new information and the evolving environment while staying committed to our goals. Innovation and experimentation fuel our projects and were never afraid to pivot.
- Deliver - Our focus is always on the end result; we value outcomes over activity. We collaborate to deliver work at speed without dropping any of our other behaviours.
We believe in talented and diverse teams that reflect the diversity of our customers and the communities in which we operate. Everyone brings different perspectives and experiences. We lay out the above requirements to guide applicants to the experiences that we believe will allow you to be successful in the role. If you dont meet them all please consider applying if you think you can still perform the role as described.
Employment Type
Full Time
