Sr. Product Marketing Manager, FireTV, CAPE Developer Marketing

The Content and Partner Engagement (CAPE) team within Amazons Devices organization is seeking a Senior Product Marketing Manager to drive global developer adoption of Fire TV products and services. This role combines strategic thinking with hands-on execution to shape how developers build experiences for millions of Fire TV customers worldwide.

In this position youll be at the forefront of defining the developer experience for Fire TV. Your days will be diverse and impactful spanning high-level planning to tactical implementation. You will craft compelling narratives around our developer offerings translating complex technical features into value propositions that resonate. As you develop and execute go-to-market strategies for new developer tools and services youll create a wide range of marketing content from engaging blog posts and persuasive case studies to clear concise messaging for various channels.

Developer engagement will be a key focus. You will spearhead programs and events that bring our developer community together fostering relationships and driving feature adoption. Throughout all these efforts youll apply a data-driven approach consistently measuring and refining your marketing initiatives to maximize their impact. Your work will directly contribute to growing our developer audience and enhancing the Fire TV experience. We are looking for a candidate that brings enthusiasm for this mission passion for the audience and creativity to challenge our way of thinking.

The right candidate will be self-driven and have a combination of experience and attitude that will help them thrive in a high-paced results-driven team built around a culture with the values of transparency trust and empowerment.


Key job responsibilities
Define product positioning and messaging strategy for Fire TVs developer offerings
Create and execute go-to-market plans for new developer features and services
Develop a wide range of compelling marketing content (blog posts case studies etc.)
Lead developer engagement programs including events and advocacy initiatives
Collaborate with product teams to influence roadmap based on developer insights
Measure and optimize marketing programs using data-driven approaches


- 8 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
- Experience creating and managing complex cross-team project plans

- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation profiling and targeting

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128600/year in our lowest geographic market up to $212600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.