Account Based Marketing Manager

PagerDuty Inc. (NYSE:PD) is a global leader in digital operations management. Half of the Fortune 500 and nearly 70% of the Fortune 100 trust PagerDuty as essential infrastructure.

Join us. At PagerDuty youll tackle complex problems collaborate with kind and ambitious people and help build a more equitable worldall in a flexible award-winning workplace.

PagerDuty is seeking a dynamic Account-Based Marketing (ABM) Manager to implement ABM campaigns and tactics driving pipeline growth from a strategically curated list of key accounts. Collaborating closely with Sales and Marketing teams this role adopts a data-driven approach consistently testing and evaluating campaign success.

The ideal candidate possesses a proven track record of managing and scaling B2B SaaS-integrated ABM campaigns leveraging data-driven insights to optimize marketing pipeline contributions and building strong relationships within the marketing and sales teams. This role plays a pivotal role in driving strategic marketing initiatives that align with our vision and business objectives.

Key Responsibilities:

• Partner with Marketing Sales and Customer Success teams to identify top target accounts and objectives that drive revenue growth and enable customer success.
• Autonomously develop and execute targeted multi-channel ABM programs for key accounts collaborating closely with sales and cross-functional marketing teams and embracing a data-driven and test and learn mindset to optimize program performance.
• Work closely with Marketing Operations to support high-performance ABM marketing tools and integrations ensuring precise targeting of the right audience through the right channels.
• Own and track program results measure success and deliver insights to stakeholders across the business.
• Define and implement scalable repeatable processes to expand PagerDutys ABM programs across all strategic accounts globally.

Basic Qualifications

• 5 years of experience executing successful account-based marketing campaigns.
• 5-7 years of previous marketing or other relevant experience
• 5 years of experience with ABM tools (Demandbase preferred)
• Strong track record of driving cross-functional collaboration to execute and optimize marketing campaigns.
• Successfully implemented data-driven programs with key measurements for success
• Strong quantitative and analytical skills with an understanding of B2B marketing metrics.
• CRM/marketing automation background preferably Salesforce and Marketo.
• Hands-on experience executing across web email and digital marketing channels.
• Clear communication skills to articulate new ideas products and campaigns to both internal and external stakeholders.
• Comfortable with project management across multiple teams capable of prioritizing multiple workstreams and projects.

Preferred Qualifications

• B2B SaaS background.
• Highly organized and efficient with the ability to develop and execute against an evolving plan.
• Team player with the ability to work collaboratively and autonomously.

The base salary range for this position is $98000 CAD - $149000 CAD. This role may also be eligible for bonus commission equity and/or benefits.

Our base salary ranges are determined by role level and location. The range which is subject to change based on primary work location reflects the minimum and maximum base salary we expect to pay newly hired employees for the position. Within the range we determine pay for an individual based on a number of factors including market location job-related knowledge skills/competencies and experience.

Your recruiter can share more about the specific offerings for this role as well as the salary range for your primary work location during the hiring process.

Hybrid Approach:

This role is expected to come into our Toronto office 1 day per week so you can thrive in your new role and fully embrace being a Dutonian!

Hesitant to apply

We encourage you to submit your resume even if you dont meet every requirement. We value potential and consider each candidates full professional story. Whether youre exploring a career change or taking your next step we look forward to reviewing your application. If this just isnt the right role or time - sign up for job alerts!

Where we work

PagerDuty operates a hybrid work model with offices in 8 major cities: Atlanta Lisbon London San Francisco Santiago Sydney Tokyo and Toronto. While we offer flexibility within our established locations wecannot employ candidates residing in:

Location restrictions:
Australia:Northern Territory Queensland South Australia Tasmania Western Australia
Canada:Alberta Manitoba Newfoundland Northwest Territories Nunavut PEI Quebec Saskatchewan Yukon
United States: Alaska Hawaii Iowa Louisiana Mississippi Nebraska New Mexico Oklahoma Rhode Island South Dakota West Virginia Wyoming
Candidates must reside in an eligible location which vary by role.

How we work

Our values guide how we support customers collaborate with colleagues develop products and foster a culture of belonging. They define not just our actions but what it means to be Dutonian.

What we offer

As a global organization our total rewards approach is competitive with industry standards and aligned with local laws and regulations. Learn more including country-specific offerings on our benefits site.

Your package may include:

• Competitive salary
• Comprehensive benefits package from day one
• Flexible work arrangements
• Company equity*
• ESPP (Employee Stock Purchase Program)*
• Retirement or pension plan*
• Generous paid vacation time
• Paid holidays and sick leave
• Dutonian Wellness Days & HibernationDuty - companywide paid days off in addition to PTO
• Paid parental leave: 22 weeks for pregnant parent 12 weeks for non-pregnant parent (some countries have longer leave standards and we comply with local laws)*
• Paid volunteer time off: 20 hours per year
• Company-wide hack weeks
• Mental wellness programs

*Eligibility may vary by role region and tenure

About PagerDuty

PagerDuty Inc. (NYSE:PD) is a global leader in digital operations management enabling customers to achieve operational efficiency at scale with the PagerDuty Operations Cloud. The PagerDuty Operations Cloud combines AIOps Automation Customer Service Operations and Incident Management with a powerful generative AI assistant to create a flexible resilient and scalable platform to increase innovation velocity grow revenue reduce cost and mitigate the risk of operational failure. Half of the Fortune 500 and nearly 70% of the Fortune 100 rely on PagerDuty as essential infrastructure for the modern enterprise.

PagerDuty is Great Place to Work-certified a Fortune Best Workplace for Millennials a Fortune Best Medium Workplace a Fortune Best Workplace in Technology and a top rated product on TrustRadius and G2.

Go behind-the-scenes on our careers site and @pagerduty on Instagram.

Additional Information

PagerDuty is committed to creating a diverse environment and is an equal opportunity employer. PagerDuty does not discriminate on the basis of race religion color national origin gender sexual orientation age marital status parental status veteran status or disability status.

PagerDuty is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. Should you require accommodation please email and we will work with you to meet your accessibility needs.

PagerDuty uses the E-Verify employment verification program.